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  1. Android’s New Feature Paves Way for Apps Replacing Web

    There isn’t any word from Apple on whether they are thinking of doing their own version of free trial for the Apple store. If your brand already has an Android app, ask your developer to keep an eye out for updates from Google on when developers...

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: Apply to any conversion-oriented report to look at differences in conversion rates, conversion paths and different content consumed along the way for people on the free trial versus people who haven't yet tried your...

  3. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    If you signup you can get a three-day free trial, which may be adequate for an event or snapshot view of a campaign. The free metrics are somewhat limited, but for beginners it's all you will need. She was adamant that social media done correctly...

  4. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Or should you push something close to sale, like a software trial or a product inquiry via form submit pop-up? Free tools, widgets or apps But if you're only goal is links, you really aren't harnessing the full ROI potential of your assets and...