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  1. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    A video can be much more engaging to tell your story with and drive the foot traffic in to sell your wares rather than just a text story on a webpage. With little more than a smartphone and some video editing software, a small business can produce...

  2. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    The traffic was free, which was great, but you had almost no control over the outcome in terms of where Google showed your products. You can get pretty cheap traffic from this program that's really qualified, moreso than almost any other sales...

  3. Landing Page Optimization: How to Identify Testing Opportunities

    If that's the case, one thing you can do in addition to giving them your estimates as to what difference you can make, is showing them you can start small – you don't have to throw 100 percent of your traffic into the same test.