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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    A single, relevant, traffic-driving, mid-tail term like "home security cameras" can be turned into a range of overlapping content types, including: The reason potential search demand is important is because we want this content to drive traffic.

  2. Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search

    According to Cisco, consumer online traffic (vs.business) accounts for 91 percent of all Internet traffic, 77 percent of mobile data traffic, and 80 percent of managed IP traffic. Computerworld featured a list of free data visualization tools that...

  3. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    What pins are bringing the most traffic from Pinterest to your site? By going to Traffic Sources > Social > Network Referrals, you can see referral data from Pinterest. If you want to learn more about your Pinterest visitors, you can create a...

  4. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    This visual-oomph gives users greater context and insight into the URLs shared on Twitter, which in turn allows Twitter to send more engaged traffic to your site or app. Followerwonk: If social growth is your focus, this Moz app is worth checking...

  5. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Rather than being viewed as an additional standalone destination, social media best serves the brand who views social as a qualified source of traffic to the website. Users grant Facebook non-exclusive, transferable, sub-licensable, royalty-free...

  6. Only 37% of Marketers Think Their Facebook Advertising is Effective [Study]

    The report also reveals that larger businesses were much more likely to agree that Facebook was effective, but this could also be from a number of factors, such as higher brand awareness overall and targeted traffic from their company brand site...

  7. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    For niche terms and/or categories, optimizing for multiple lower volume terms can offer the potential of greater traffic in aggregate. Old Navy goes as far as letting the consumer know at what cart threshold he/she can expect to receive free shipping.

  8. Guest Blogging vs. Guest Posting – Imagine A World Without Links

    If you're going to write a post on guest blogging and speculate about Penguin 2.0 and the challenges that publishers face, then focus on the ugly and try not to draw in the good side of guest blogging just for an over sensational headline or a...

  9. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This segment allows you to see search traffic coming from the Google Images search engine separately from regular organic search so you can investigate image-specific search trends. This segment filters out greater than 80 percent of the traffic to...