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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    Bottom line: it's becoming increasingly expensive to drive traffic to your website. Advice from an experienced consultant for 100 percent free? Nobody knows right away how to optimize websites as soon as they walk into the digital marketing world...

  2. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    In July 2012, Google finalized its switch to Google Product Listing Ads from formerly free retail traffic on Google search (Google Product Search). I've come to the conclusion Google loves fall. Although Google's headquarters are in Silicon Valley...

  3. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    Proposed rules would require that ISPs (Internet Service Providers) treat all Internet traffic – even that of competitors – equally. However, the proposal set forth by FCC Chairman Tom Wheeler, a former lobbyist for cable companies, would allow...

  4. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    However, there are other times where not properly understanding these terms can lead to making mistakes that could cost you in the long run, in terms of traffic, position, and conversions. Either way, you are not there and your site is not getting...