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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Budgeting, financing, and measuring profit are all very important, but the last thing I wanted to do was track hours for each client and make employees use time tracking tools. This same process must be done on your clients and here is a post I...

  2. SEO Is No One-Trick Pony

    You can also use any number of link research tools (OpenSiteExplorer, MajesticSEO, ahrefs/) just to name a few. Enter in some competitor domains and see how much traction they have in Google (SEM Rush provides a "SE Traffic Price" metric, showing...

  3. How FREE Website Call Conversion Tracking From Google Will Benefit You

    There are several tools that allow you to see which keywords are working for your competition, but www.ispionage.com has an algorithm that calculates Keyword Effectiveness Index (KEI). The ultimate goal of search marketing is to identify profitable...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Some popular spying tools for SEO include www.moz.com, www.majesticseo.com, www.similarweb.com, and www.raventools.com. The same principles and strategies apply no matter which tool you're using, so go ahead and apply them with any keyword and...

  5. 26 Free Must-Have Tools for PPC Success

    Here are their top recommendations for 27 free, must-have tools for PPC success. When it comes to free tools, Google is king. Not to be outdone, Bing Ads has some great free tools of its own. In addition to these free tools, here are 18 Must-Have...