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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Budgeting, financing, and measuring profit are all very important, but the last thing I wanted to do was track hours for each client and make employees use time tracking tools. This same process must be done on your clients and here is a post I...

  2. SEO Is No One-Trick Pony

    You can also use any number of link research tools (OpenSiteExplorer, MajesticSEO, ahrefs/) just to name a few. Enter in some competitor domains and see how much traction they have in Google (SEM Rush provides a "SE Traffic Price" metric, showing...

  3. How FREE Website Call Conversion Tracking From Google Will Benefit You

    There are several tools that allow you to see which keywords are working for your competition, but www.ispionage.com has an algorithm that calculates Keyword Effectiveness Index (KEI). When a visitor comes to your website from a search ad, the...

  4. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    The new Google tools are available for sellers using Google Shopping, the improved ad campaign for product ads on Google search results. Google has announced two new tools for Google merchants on the Google Commerce blog.