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  1. How FREE Website Call Conversion Tracking From Google Will Benefit You

    There are several tools that allow you to see which keywords are working for your competition, but www.ispionage.com has an algorithm that calculates Keyword Effectiveness Index (KEI). If a large percentage of your website sales happen over the...

  2. 14 Top-Notch Resources to Help You Become a CRO Expert

    Tailored for small businesses, the guide provides an in-depth introduction to the technical aspects of optimization testing: the basic tools required, and how to use them. One of the most popular A/B and multivariate testing tools around, Visual...

  3. 26 Free Must-Have Tools for PPC Success

    Not to be outdone, Bing Ads has some great free tools of its own. Here are their top recommendations for 27 free, must-have tools for PPC success. When it comes to free tools, Google is king. In addition to these free tools, here are 18 Must-Have...

  4. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    The Analytics Swiss Army Knife: How to Mix and Match Tools to Hone in on Consumer Intent Now that we've entered the age of Hummingbird, there's no room for marketing hunches and gut feelings. Successful digital marketing campaigns are now data-driven.