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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Those that haven't used PPC Christmas campaigns before should use competitive intelligence tools to find the best keywords to target. Retailers should be sure to include any information about offers, such as discounted products and free delivery on...

  2. How FREE Website Call Conversion Tracking From Google Will Benefit You

    There are several tools that allow you to see which keywords are working for your competition, but www.ispionage.com has an algorithm that calculates Keyword Effectiveness Index (KEI). If a large percentage of your website sales happen over the...

  3. 14 Top-Notch Resources to Help You Become a CRO Expert

    Tailored for small businesses, the guide provides an in-depth introduction to the technical aspects of optimization testing: the basic tools required, and how to use them. One of the most popular A/B and multivariate testing tools around, Visual...

  4. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Google has announced two new tools for Google merchants on the Google Commerce blog. The new tools, Bulk Uploads and AdWords Editor, are designed to campaign management and bidding optimization to improve campaign performance for Google Shopping...