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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Do not hire full-time employees too early or they will drag you down if a big client cancels. After the sale of our core technology (which turned it into Yahoo Web Analytics and eventually was FREE), we had to focus back on services to grow revenue.

  2. Android’s New Feature Paves Way for Apps Replacing Web

    Third, downloading mobile apps takes time, bandwidth, storage space, and screen estate. Now Google is considering ways to let consumers try out new apps without downloading them in full, something that could save people time and data usage on their...

  3. Know Your Platforms: AdWords vs. AdWords Express

    This option is ideal for small and medium-sized business owners who wear many hats – and working on their businesses’ advertising is an additional role that’s taking up time. AdWords Express: If time is of the essence, and you need your campaigns...

  4. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Sure, you can pay more for a more prominent placement, but you can often achieve the same goal for free by writing an ad that cuts through the clutter on the page. Free cleaning with first visit The steps here are simple, although successful...

  5. SEO Is No One-Trick Pony

    Enter in some competitor domains and see how much traction they have in Google (SEM Rush provides a "SE Traffic Price" metric, showing what it might cost – in AdWords spend – to get what these guys are otherwise getting "for free" via non-paid...

  6. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Its peak performance is in July, followed by April - a time where most would believe that consumers are still thinking about how full they were from eating at the last Christmas period, let alone thinking about next Christmas' gifts already.

  7. How FREE Website Call Conversion Tracking From Google Will Benefit You

    If a large percentage of your website sales happen over the phone, this is a huge announcement by Google to offer FREE call conversion tracking. Most of the time the keywords that drive online sales or leads are the same keywords that drive phone...

  8. How to Solicit Feedback from Prospects and Customers

    In this case, unless he has forgotten our names or mailing address, no news almost certainly is good news: he's having too good a time to bother telling us about it. We hope he's had a great time, but since we haven't received a letter since his...