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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Then apply them one at a time to take a deeper dive into user behavior across the customer journey. How to Use this Segment: Apply all four segments to any report where keywords are important, such as a keywords performance reports and landing page...

  2. 3 Keys to Activating an Audience with Smarter Content

    There are a number of good free and premium platforms out there to gather and analyze actual demographic, psychographic, behavioral, and social audience attributes, including Quantcast (free), Google Analytics (free), comScore (paid), Lotame (paid...

  3. 7 Ways to Get More Out of Your Conversion Confirmation Page

    Your new customer/prospect has taken the time to review your website, consider their options by checking out the competitors and online reviews, and finally they chose you. This may seem basic, but it’s surprising how many businesses don’t display...

  4. .EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

    Writing something up ahead of time means a better shot of getting it published. Career advice: Offer free career information and guidance to students in the form of potential career opportunities at your company for each major or general options...

  5. A 7-Step Landing Page Template to Convert Prospects into Leads

    Here's a template for free reports that you can adapt to most markets in which your prospects are just becoming aware of the problem and potential solutions. But there are so many firewall products on the market, with so many upgrades being...

  6. International Expansion: Break Down Barriers With Google+ Hangouts

    In-person meetings just aren't feasible, and there's a slight time difference to deal with. You may want to consider building out an international presence to help your business grow for many years to come, but it isn't always easy – you have to...