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  1. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Tesco was in the midst of a controversy over using horse meat in its burgers and was fighting reputation fires all day, but forgot something important: they sent out a regularly scheduled tweet at the end of the day: "It's sleepy time so we're off...

  2. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    Before diving into her 10 new media trends that are shaping the modern consumer, Zuckerberg took some time to reflect on her past days at Facebook. For example, American Airlines offers access to the Admirals Club lounge for free if your Klout...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Another good free data point is SimilarWeb which breaks down your competitor's traffic by country and by these sources: Spend time optimizing your campaigns and looking at the competition for ideas. Use tools that will help save you time checking...

  4. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    How about free shipping on your textbooks to warm ya up? Monitor and optimize in real time. Every once in a while, Twitter shares interesting case studies of how unique brands have used creativity within its social platform to drive engagement and...

  5. Matt Cutts Talks Google, Spam & Small Business: Do 'Good Guys' Finish Last in SEO?

    Given this information, trying to make sure they can get information from webmaster tools, resources, all sorts of free information and things that they can do and lots of the advice. And the number of people who can push that envelope and get away...