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  1. Landing Page Optimization: How to Identify Testing Opportunities

    For Amari that was creating supporting information and a clearer call-to-action up-front by finding out that online users were ready to book a room on their first visit to the website, i.e.they were lower in the marketing funnel.

  2. Search Marketing & the Fine Art of Nexting

    It promises a good dose of outrage (if not simple rage), and echoes the archetypal story of the weakling redeemed (think of the scrawny guy getting sand kicked in his face in the Charles Atlas ads, or the plot of Captain America, or just about any...

  3. The MEGA List of Free and Paid SEO Tools the Professionals Use [Best of SEW 2010 #3”

    SEO Book.com SEO Toolbar -- A comprehensive toolbar for Mozilla Firefox that includes a variety of link segmentation information, competitive intelligence metrics (Compete, Alexa, Quantcast, Google Trends for Websites), website comparison tools...