Penguin is much harder to understand, focusing on backlink patterns, anchor text, and manipulative linking tactics that provide little value to end users. This prospect creates fear for many small businesses who depend on search engine optimization...
Avoid splash and Flash menus – they make look nice but search engines struggle to read their content/embedded text. Go overboard on "optimization" and your site may even get flagged as spam by Google and kicked out of the search results.
According to Lee Odden, author of the book "Optimize": “When a SEO and content marketing strategy work together, repurposing content means additional SEO assets to attract search traffic on many different variations of a theme.
You can promote a free give away of concert tickets, propose dropping marketing paraphernalia off the Empire State Building, offer scholarships to students or any other idea that could possibly lead to generating links.
Great search marketing managers spend a bulk of their waking lives in AdWords (or other SEM campaign management tools). They are well versed in the nuances of the organization of ad groups into campaigns, managing keyword negatives, finding...
To fix this, Cutts advises clicking around your website to make sure you can reach the pages on your site by clicking on regular links, ideally in a text browser (to do this, from Google's search results, click on Google's cache of your page/site...
This is Pretty Different From Normal Search Ads Google Shopping's vertical product-specific results were later shifted to include only PLAs – all the old free results were removed. When a user does a search that Google deems product-related your...
This is probably the best way to get into testing, since the implementation is simple, and you have a little more free-reign over the creative. This can include headlines, text or content on the page, forms, buttons, etc.
A former member of Matt Cutts' search quality team was recently quoted as saying: getting a link from a high PR page used to always be valuable, today it's more the relevance of the site's theme in regards to yours, relevance is the new PR.
The "optimization" in SEO implies that there is always something more which can be done to improve organic search visibility, so the faster and smarter you can work, the better results get and happier your stakeholders will be.
You’re almost guaranteed to see results in either a boost in rankings (extra text helps it rank for a broader basket of keywords and there’s the QDF factor), longer time on page, more unique visits to the page, or all of the above.
You can configure search engine friendly URLs (SEF URLs) by selecting the Custom Structure option and adding the following parameter in the text box. WordPress is fantastic, free, and open source. This is your chance to get searchers to click your...
Looking for 18 simple local and social search strategies that are relatively simple to implement and should help you improve marketing performance? Event markup is brilliant for local search as you can show off clearly to interested people you are...
If you're looking to gain something more than just a slowly-inflating view counter when your video gets shared, you may want to look past the attraction of YouTube's free hosting. Although YouTube is known to be the second largest search engine...
Click-through rate can be easily manipulated by an SEM manager by boosting your bid and getting your ad into the top 3 positions, using sitelinks or other ad extensions or by utilizing ad text that contains discounts or promotions (Free Shipping...
You might also text some friends, post a Facebook message asking for suggestions, or run a Google search to find reviews. Commun.IT: This relatively new platform is made strictly for Twitter and has free and paid versions.
Did you know Google allows many nonprofit organizations to spend up to $10,000 per month in free AdWords advertising? You can only run text ads. Once accepted, these organizations have received up to $10,000 per month to spend on Search ads, and in...
If you'e simply going to use text, then don’t use images to provide the text. In addition, the images in the navigation didn’t contain any alt text, which becomes the anchor text for image links. Don’t want multiple pages competing in search (which...
Plus, the anchor text? You talked a little bit about anchor text. I think that the anchor text distribution that used to be a best practice pre-Penguin has changed completely post-Penguin. And on top of that, you want to make sure the anchor text...
SEO has long relied on keywords to define content development, URL structure, and anchor text tactics. For example: An informational intent topic search that includes a location would have a greater value than one without.
