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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Summary and Action Items: After the sale of our core technology (which turned it into Yahoo Web Analytics and eventually was FREE), we had to focus back on services to grow revenue. The goal of these "lessons" is to help you use what I found worked...

  2. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Summary The revolution of the Internet is that it made the distribution of content by any person much easier and almost barrier free. It's becoming an important part of any organization's marketing mix and can have an immediate impact on how...

  3. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Summary Show of hands: who likes working for free? Let's be honest: no one really likes working for free. One link building method that doesn't produce links 100 percent of the time, but helps us ensure we're meeting other marketing concerns, is...

  4. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Summary Give them access to free content. Brazil and Russia will be among the front-runners of this growing industry, as technology advances and large emerging economies stabilize. Meanwhile, mobile advertising in China and India will increase...