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  1. Pros & Cons of the Top Mobile App Tracking Methods

    Summary OpenUDID is a free, open source UDID initiative that uses a copy-and-paste feature in iOS to share data between applications in order to store a unique identifier. Recent Gartner research revealed that global mobile ad expenditure is...

  2. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    Summary This was a positive fact for some pharmacies such as CVS, Walgreens, and Rite Aid who were offering free flu shots and benefitted from this dire need for the influenza vaccine. We all know that the winter can be a challenging time...

  3. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    Summary – Lite Can Still Be Powerful Tip: Yext provides a quick audit of your local listings (for free). They also often come with a price tag that many small to medium sized businesses can’t afford. Sometimes a full-blown SEO audit isn’t exactly...

  4. Is Agile Marketing the Future of Search in 2013?

    Summary The great thing about this industry is that we're constantly surrounded by great opportunities - so the first step is often figuring out what you shouldn't be doing or how you can free up some time.