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  1. Industry picks holes in BCR proposals

    The current approach is prejudicial to companies with a long-term business model,” it wrote in a submission as part of the BCR consultation process, adding that the rate selected should be aligned with insurers’ asset-liability management...

  2. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    In the example that was provided, a simple copy change that leverages the word "download" – which reinforces a "tangible" resource that will always be accessible – helped drive 47 percent gains in the related lead form submission rate.

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    You're at the very tip of the head in terms of quality--most of the scuzzy people take advantage of massive numbers of small, not-very-savvy bloggers who will throw up any submission they receive. Another side effect of guest blogging was innocent...

  4. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Search Engine Submission On a site with fewer than 500 URLs, you can use Screaming Frog SEO Spider Tool for free to find bad URLs. You’ve got many ingredients coming together, and before you’re done adding them, you sample it to see that you got it...

  5. Aligning SEO Strategy & Social Media Activity to Build Links

    Based on the new algorithm changes, old school link development tactics like blog commenting, free directory submissions, article submission to generic article sites, and a number of other low value tactics no longer work as they once did and can...