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  1. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    The theory in hindsight was that the distinctions fueled more efforts to "seek out" the free stuff. While attending ClickZ Live San Francisco’s session on "Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling" by Crispin...

  2. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    This means that, unlike Facebook, a brand is free to follow any other Google+ user and begin interacting with the content they are publicly sharing on the network. Google+ is a place where people really like to comment on and share the cool stuff...

  3. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    It's OK to automate some stuff, but you need to pay attention to those scheduled tweets and posts," Beal said. Spaghetti-O's got itself in trouble tweeting a cartoon "O" waving a flag in "honor" of Pearl Harbor, while a Marriott Hotel offered free...

  4. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    The added benefit of this network is that, if your content is good, the traction you get from paid clicks results in a boatload of free traffic, as you can see from my account: Even mind-blowing, epic stuff needs a push to rise above the noise in...

  5. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Show of hands: who likes working for free? Let's be honest: no one really likes working for free. One link building method that doesn't produce links 100 percent of the time, but helps us ensure we're meeting other marketing concerns, is solving...

  6. Google's Matt Cutts: A Little Duplicate Content Won't Hurt Your Rankings

    Next, Cutts tackles the issue of where duplicate content is spam, such as websites that have scraped content off the original websites or website owner suggests republish a lot of “free articles” that are republished on masses of other websites.