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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    We partnered and started offering search marketing services while developing software to track keyword conversions. The two biggest problems with this is that sometimes larger clients might not think you are large enough and most importantly a...

  2. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Or should you push something close to sale, like a software trial or a product inquiry via form submit pop-up? And the reason monetization is so valuable here is because you're producing an asset with a potential for passive traffic, so you want it...

  3. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    With little more than a smartphone and some video editing software, a small business can produce a video with a limited budget that can be uploaded to YouTube for free. Jarboe went on to site a case study his company did with New Orleans local...

  4. Driving Consumer Insights With Mobile Analytics

    Once you set up tracking for an app and sign up for the beta program, you then download the software development kit (SDK) – they have one for iOS and one for Android. How Often the App is used by Visitors: Visitor intent and visitor metrics are...

  5. Top 5 Reasons Against Implementing a Tag Management Solution

    Many companies offer tag management for free, including Google and most of the bigger analytics software companies such as Adobe, Webtrends, etc. Tag management software essentially injects code into our website, how can we trust that our website...