You aren't pushing someone closer to purchase with a CTA and an offer of free shipping. Flexible, Boot Cut, Near LAX, 0.9% APR, or 1 Day Sale. If I am buying a $1,000 purse I am going to assume its going to ship free and would rather have more...
For example, you may want to know whether your audience prefers “free shipping” or “same day shipping”. We’ve previously discussed five ad testing mistakes that cause advertisers to choose the wrong ad.
Click-through rate can be easily manipulated by an SEM manager by boosting your bid and getting your ad into the top 3 positions, using sitelinks or other ad extensions or by utilizing ad text that contains discounts or promotions (Free Shipping...
This includes 40 percent growth for Free Shipping Day and Cyber Monday. This is a very insightful stat to take action on as you plan for next year, especially considering the drop in AOV on Cyber Monday and Free Shipping days.
It’s Free Shipping Day on December 17, where you can order online from participating retailers, receive free shipping, and still have your purchase delivered by Christmas Eve. Advertising endeavors for those retailers partaking in Free Shipping Day...
The one that is made up of spinner (robot) content or has multi-links in the page, maybe offers “Free Shipping” on your informational site? Of course, what is “above the fold” in this day of device chaos and just how much ad space is too much is a...
While consumers continued to spend more, they once again shopped with greater frequency to take advantage of retailer deals as well as free shipping.This led to a drop in average order value by 6.6 percent to $185.12.
The most popular retweets mentioned free shipping and additional discounts (i.e.percent off). That is less and less likely each day. In the wake of Black Friday e-commerce reports, more than a few mainstream media publications have grabbed hold of...
While consumers spent more overall, they shopped with greater frequency to take advantage of retailer deals and free shipping. The most popular retweets mentioned free shipping and additional discounts (i.e.percent off).
The types of promotions they are running or testing (free shipping, percentage off, coupon codes, etc. When their “Black Friday” deep discount promotions begin (it’s no longer exclusively the day after Thanksgiving).
For example, the sale of a tire may well lead to the sale of tubes or rims, especially if you're running a sale, free shipping for orders over a set dollar value, etc. Many of these free resources (as well as some that are also affordable for small...
For example, advertising free shipping to visitors who added items to a cart, but who did not check out. Dayparting – Queries can have a different meaning or value depending on the time of day. Weekparting – Response can vary by day of the week or...
Are you or your clients going to participate in free shipping day this year (December 16)? Free Shipping: A Holiday Mandate? According to comScore, 64.4 percent of all online transactions had free shipping during Thanksgiving week itself, while...
Right now people see Google as a free service, somewhere to find information, but if the shipping product becomes popular that could change. Google is looking to create "a service that would let consumers shop for goods online and receive their...
And Davis saw huge sales potential in offering free shipping and an easy purchase process online. Would my mom have believed that one day I’d have my own TV channel? I consume YouTube case studies the way other people consume Lay’s potato chips...
Those days are Black Friday, Cyber Monday, Green Monday, and increasingly Free Shipping Day. Wait, what? Our plans for holiday are already needed? Isn’t it still summer? That’s right, it’s that time again planning for the holiday, and in the search...
The window of opportunity is relatively short – about a month and a half between the beginning of November and Free Shipping Day. Retailers will always rely on the tried and true techniques (e.g.free shipping, easy returns).
SEM: This is a great opportunity to run a remarketing display campaign that offers a specific incentive to purchase (such as free shipping or a discount). PPC: Again, a 30-day cookie is a great window to serve upsell opportunities through display...
These ads can be very effective in battling reasons for abandonment by offering incentives and promotions like free shipping or 10 percent off holiday purchases. Shipping and handling costs were too high.
Sweets - Ghiardelli Chocolates is offering 25% cashback and at 1-800-Bakery you can get 20% plus free shipping Valentine's Day is 11 days away and if you're stumped as what to get your sweetie, you might want to check out Bing's new Valentine's...
