I often hear the following from marketers: "I tested my ads six months ago and we learned that 'Free Shipping and Returns' works better than anything else. It isn't that surprising that all things being equal at that time, that the specific...
Old Navy goes as far as letting the consumer know at what cart threshold he/she can expect to receive free shipping. Free Shipping and Other Offers Included in Title Tag Offering free shipping has increasingly become necessary for all ecommerce...
And one of the best ways to do this is to be the anti-Yoda, to offer fully the commitment-free concept of "try. Free trial so you know this cart will increase sales by 30%. He knows people who spent tens of thousands of dollars on new carts that...
You aren't pushing someone closer to purchase with a CTA and an offer of free shipping. If I am buying a $1,000 purse I am going to assume its going to ship free and would rather have more pertinent information to my decision making process.
For example, you may want to know whether your audience prefers “free shipping” or “same day shipping”. We’ve previously discussed five ad testing mistakes that cause advertisers to choose the wrong ad.
Click-through rate can be easily manipulated by an SEM manager by boosting your bid and getting your ad into the top 3 positions, using sitelinks or other ad extensions or by utilizing ad text that contains discounts or promotions (Free Shipping...
Purchase-driven queries often look like this: acme pillow discount best price on acme pillows lowest price on acme pillows acme pillow free shipping This behavior expands to business customers.percent of tech B2B customers research products on the...
This includes 40 percent growth for Free Shipping Day and Cyber Monday. This is a very insightful stat to take action on as you plan for next year, especially considering the drop in AOV on Cyber Monday and Free Shipping days.
If we put ‘Free Shipping’ in our ads, we will get better results. Adding ‘Free Shipping’ to our branded ad campaigns will generate higher CTRs and a better Quality Score. More precisely, your hypothesis in this case would be "Adding a free-trial...
It’s Free Shipping Day on December 17, where you can order online from participating retailers, receive free shipping, and still have your purchase delivered by Christmas Eve. Advertising endeavors for those retailers partaking in Free Shipping Day...
This allows you to hit a way bigger keyword set than you use in your normal campaigns – you can bid to number one spots on head terms that generally don’t have ROAS for you, like “chair” or “toy” (along with super-cheap ones like “gift” and “free...
The one that is made up of spinner (robot) content or has multi-links in the page, maybe offers “Free Shipping” on your informational site? You're awesome. Your site is fantastic. You have great content.
While consumers continued to spend more, they once again shopped with greater frequency to take advantage of retailer deals as well as free shipping.This led to a drop in average order value by 6.6 percent to $185.12.
The most popular retweets mentioned free shipping and additional discounts (i.e.percent off). In the wake of Black Friday e-commerce reports, more than a few mainstream media publications have grabbed hold of one particular IBM finding and used it...
While consumers spent more overall, they shopped with greater frequency to take advantage of retailer deals and free shipping. The most popular retweets mentioned free shipping and additional discounts (i.e.percent off).
The types of promotions they are running or testing (free shipping, percentage off, coupon codes, etc. As such, it's critical that retailers and catalog houses maximize the impact of their paid search campaigns as the year draws to a close and...
Moosejaw’s brand is irreverent and cozy, and its shipping page tosses in quips like “Strollers, Trailers, Bike Racks, Crash Pads and Gear Boxes are oversized and cannot be sent for free economy, sorry for being so mean.
Stick to the obvious messages (“free shipping on Gretsch guitars”, “huge selection of Gretsch guitars”, “shop online now”) and you’re consigning yourself to be one more voice in the crowd, one more white cap in the sea of sameness that constitutes...
Consider making shipping free, if your business can afford it. Free Shipping Check out this payment plan from Les Mills: product + free shipping + 3 month payment plan. For example, if a shopper has the same billing and shipping addresses, give...
Assuming friends and connections have similar tastes and interests, this creates an almost unintentional form of free advertising and word-of-mouth recommendations for your products and brand. Show Estimated Shipping Time
