If your site has lots of pages, consider including a drop-down menu for easy access to pages deep within your site. Also, consider including a sidebar menu that allows for an alternative way to access pages deep within your site.
Besides making archived content easier to find (a common thread here), categories help classify and silo your content into topically themed pages, which creates additional opportunities to rank in search results.
Utilize copy, text, and images alongside content to create content rich pages. Free Design Template or Pro Web Design? Keep the navigation simple and ensure the page looks and reads well – spacing, margins, and landing pages.
How to Use this Segment: Apply this segment to your SEO reports to look at keywords, landing pages, and other dimensions typically explored with organic search. How to Use this Segment: Apply this segment to any reports that compare landing pages...
Covering SEO and keyword basics to creating pages and structuring your website through to content, communities, social media, link building, PPC, analytics, tools and tricks to have you optimizing with the best of them.
SEO for Yelp: As discussed above, you want your Yelp business page to rank just like you want the pages on your website to rank. Yelp will ask you what type of business you're trying to add (education, professional services, restaurants, active...
Making your site crawlable, including the right words on your pages, creating compelling content (and marketing it), improving your titles and descriptions, and making use of the free web sources are just five basic ways you can improve your SEO...
This resource breaks down how Google discovers, crawls, and serves web pages. Google Analytics offers content experiments that allow you to test multiple versions of a web pages to determine which one is performing the best.
Keep in mind these are not true mobile apps, rather they're actual web pages that are wrapped around what look like mobile apps. Mobile Web: pages, events, goals often on a separate subdomain, etc. Looking at Facebook usage specifically, it's...
Google launches beta test allowing creators to connect Google+ pages to YouTube channels – The Next Web New program in beta lets creators link Google+ pages with YouTube accounts. SSL Web Sites Don't Get Ranking Boost In Google – Search Engine...
We make hundreds of changes to our search algorithms each year, and we employ more than 200 different signals when ranking pages. Mine competitor assets: There are a number of SEO tools on the market that allow users to find the "top pages" on...
You have tons of data, but there are some common places that people start to get an idea of how their pages are performing for their visitors. Cutroni recommended that you identify your top landing pages on your site and look for the ones that have...
By enabling Enhanced Link Attribution in your Analytics account and slightly altering the Google Analytics code that resides on your site you are now privvy to a wealth of more detailed statistics that can give you precise numbers around...
These are low quality pages that shouldn’t, in a post Panda world rank for anything, but in some cases they still do, so they keep trying. With SEO, there are many tactics that go against the grain, but the one I’m going to focus on here that is...
Approach each of the “money pages” on your site with the mindset that it’s a comprehensive, “evergreen” guide on a specific topic. Are the sites that link to your pages relevant, trusted, and credible domains, or are they chiefly derived from $50...
Analyze on-site behavior: To gain an understanding of user behavior on the site without having to ask any questions, leverage tools such as CrazyEgg, which provides heatmaps of where users clicked, and ClickTale, which not only measures scrolling...
As you can imagine (or perhaps remember), search engines rewarding “keyword stuffing” meant that searchers were landing on pretty dismal web pages. A web page would be deemed important and relevant by Google and would rank highly for a keyword if a...
Somewhat ironically, companies with Google Brand pages that seek to sign in using their Google credentials may have more difficulty than a personal user, according to Alex Fender, a Google-certified consultant who runs digital marketing...
Crawlers or bots will scan web pages on your site for inclusion in the search index, but they will check your robots.txt file first for any instructions. The .htaccess file is the first set of code the server reads before it loads any web pages.
Build local-specific landing pages for your firm – if you don’t have an office in one region talk about work you have done for people in that area. It’s important to remember the balance between creating thousands of landing pages with terrible...
