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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years. SEO or search marketing (PPC was not invented, just organic SEO) By far search marketing was the most profitable channel...

  2. How to Create a Content Marketing Strategy From Your Existing SEO Content

    With this strategy, the same content not only increases your website’s search visibility, but also increases its social visibility, resulting in increased traffic to your organization’s website. Nevertheless, SEO is content marketing with the added...

  3. Dealing With Onsite Duplicate Content Issues

    The problem of duplicate content arises when there is more than one version of a page indexed by the search engine. The canonical tag is found in the header of a Web page.Use Meta Tags: Use meta tags to tell search engines which pages you do not...

  4. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Scour your search queries for keywords that you don’t want to attract and turn them into negatives. Blending in on the Search Results Page Sure, you can pay more for a more prominent placement, but you can often achieve the same goal for free by...

  5. SEO Is No One-Trick Pony

    Enter in some competitor domains and see how much traction they have in Google (SEM Rush provides a "SE Traffic Price" metric, showing what it might cost – in AdWords spend – to get what these guys are otherwise getting "for free" via non-paid...

  6. 6 Crucial Link Building Strategies to Drive Quality Traffic

    According to Google's ranking principles, how useful a user finds a search result goes a long way in determining the rank your page will earn. Since the days of Web 1.0, there have been many tactics that have enjoyed 15 seconds of fame and have...