A public relations strategy is a big part of successful search campaigns. You can also use tools like LinkedIn and search for "editorial" or "columnist" within the publication's list of employees. If you need a refresher or an overview on this...
His intentions are clearly good (i.e.wanting better search results for end-users), but is he pushing the costs of SEO out of reach for small businesses? Submit duplicate content with do-follow links to free-for-all articles sites as widely as...
It's not only a great way to gain further insight into their product, but it's also free to do so. Maker's Mark also took their social message through to paid search and their sentiment switched from negative to positive.
I'm writing a post about egobait for link building for Search Engine Watch and am trying to get some ideas for how to do this for specific verticals. If they are able to complete the task everyone gets a free dessert.
Both search and social are excellent in the granularity of targeting they offer. Two of those marketers, Helen Overland from Search Engine People and AdParlor's Rohan Karunakaran, will join me Friday afternoon to share their considerable expertise...
With Google dominating mobile search and free Google tools like Gmail continuing to increase in popularity, it's a given that Now will become status quo for users and consequently, for marketers as well.
This week, Pinterest unveiled a helpful little feature that allows users to search for items they’ve pinnedin the past. Or you may have free time for weekend projects and want to quickly find your “DIY” pins.
Until recently, after the visitor signed up for a free account, I didn't focus any of my paid search efforts on trying to get the visitor to become a paid member, leaving that effort to either our display marketing folks or their internal non-PPC...
The purpose of the content on your website should be to inform your reader, rather than to attract search engines. Here are five steps you can implement to avoid this scenario, and create a website that both your customers and search engines will...
If you want to opt for the free listing first (recommend), just hit the yellow “sign up” button. Luckily, there are several options – including Google+ Local, Bing Local, Yelp, Facebook Graph Search, and Yahoo Local – to create a presence for your...
I often hear the following from marketers: "I tested my ads six months ago and we learned that 'Free Shipping and Returns' works better than anything else. Over time those gains may become more incremental but what will start to emerge are critical...
Blekko, the "spam-free" search engine is on a mission to differentiate from the competition, and has been since launching in 2010. Today, Blekko unveiled a new layout for search results that aims to take the guesswork out of intent by offering...
Despite the inherent "SEO value" of blogging, many blogs just aren't properly optimized for search, or aren't optimized to their fullest potential. Some of the biggest offenders are free, off-the-shelf WordPress templates where you get a either a...
The search result below leads right to a Facebook help page, but – oops, looks like they haven't updated their meta descriptions. Outdated information still populates search result. While Facebook is trying to make marketers' ads more engaging by...
Search engines read terms exactly as they are written, this means singular and plural are considered different terms and word order matters. In a search “prom dresses under $100,” however, Nordstrom isn't the first result, but it’s the first...
This prospect creates fear for many small businesses who depend on search engine optimization (SEO) for their livelihoods. Earn recognition, social spread, and backlinks by giving away valuable information for free.
Go overboard on "optimization" and your site may even get flagged as spam by Google and kicked out of the search results. Free Design Template or Pro Web Design? These factors include modern design and content, usability and conversion, and search...
Here are 10 great plugins – most of which are available for free. You can output your latest tweets or someone else's (or a combination), view replies and public mentions, view favorites of any username or search for any term or hashtag.
Segment reports by keywords that consist of 3, 4, 5 and 6+ words with this set of 4 Google Analytics segments to understand the proportion of website visits sent by head terms relative to long-tail terms within your search space.
The Internet is touted by many to be, of necessity, free and open – invulnerable to tampering, censorship, or control by any single entity. The Justice Department certainly hasn't been bashful about asking various search engines and social media...
