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  1. Google Supports New Schema for Multiple Business Phone Numbers

    If you haven't been using any rich markup schema on your website, you're missing out on some opportunities for search engines to better semantically understand your website. Itemprop parameters also allow you to indicate: if a number is toll-free...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If we change the keyword phrase slightly to "Search Marketing Consultant", there are still 5,400 searches per month (2,700 less) but a CPC of $13.99 (17 percent less). Another good free data point is SimilarWeb which breaks down your competitor's...

  3. Google AdWords Adds Consumer Rating Annotations

    Up to three of your best ratings show below the text of your search ads, along with a link to more ratings. Clicks on ratings and clicks on a business's homepage from the survey details window are free, and aren’t reported in performance statistics...