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  1. FTC Tightens Online Disclosure Requirements

    In December 2009, they had already made it known that even bloggers were expected to disclose any remuneration (such as free samples or affiliate commissions) that might prompt or influence reviews. The Federal Trade Commission (FTC) released its...

  2. Tips for Marketing a Sales Call & Free Sample

    Tips for Marketing a Free Sample As Mahan Khalsa writes in “Let’s Get Real or Let’s Not Play”, “the way you sell is a free sample of the way you solve. Although, it doesn’t always have to be free. The software industry most commonly uses product...

  3. 5 Ways to Create an Online Buzz

    Ask for reviews and don't be afraid to give away free samples (assuming your product isn't too expensive -- I doubt Jaguar gives away many samples! The reason so many people retweeted was because they received money off their own boxes if they...