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  1. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    But according to a new study by YouTube marketing company Pixability, these shoppers are bypassing major brands for product recommendations, instructional guidance, and social engagement from thousands of YouTube beauty personalities and vloggers...

  2. Google Showcases Back-to-School Shopping Trends and Ecommerce Opportunity

    Ninety-four percent of shoppers indicated a promotion or sale would persuade them to purchase a product, Google said. John Gagnon shared tips on Search Engine Watch earlier this month on how to use this type of information to customize the timing...

  3. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    The site tries to capture all possible ways a consumer might search for the same product type. This also reassures searchers of the likelihood they will find product matching their query. Ecommerce businesses have already begun to differentiate...

  4. Don't Get Scroogled: Microsoft Launches Anti-Google Holiday Shopping Campaign

    Scrolling across the top of scroogled.com are quotes from Google's founders stating how paid ads bias search results and other original “don't be evil” position statements that have been completely reversed by the new paid Google Shopping product.

  5. More Than 100,000 Sellers Have Inventory in New Google Shopping Model

    Since they announced the transition to a paid model for Product Search results in May, Google has worked hard to drive merchants to the new program. The transition actually kicked off in July, allowing merchants to start setting up PLAs (product...

  6. Google & Ecommerce: 10 Things Business Owners Need to Know Before July

    Google Product Search is evolving from a combination of AdWords, PLAs and free organic listings to Google Shopping. Google Product Search, Google’s current free product listing program, will gradually be replaced by Product Listing Ads (PLAs) and...

  7. 3 Reasons Why the New Google Shopping is Bad for Ecommerce Merchants

    Google Product Search has ranked as the top comparison shopping engine because of its ability to send large quantities of high-converting traffic. Google has announced that they will transition Google Product Search away from being free for...

  8. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    In a post on the YouTube Blog, Chet Flanagan, director of DVD product management, asked, “Loved a video so much that liking it, favoriting it, sharing it and even subscribing to the channel wasn’t enough?