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  1. 26 Free Must-Have Tools for PPC Success

    Just plug in clicks and CTR (or conversion rate) for 2 ad variations to see which one is the winner, and at what level of significance. Who wants to update thousands of product listing ads manually? Here are their top recommendations for 27 free...

  2. Why Google's Hummingbird Algorithm Isn't for the Birds

    And, if it's not exactly a match, real-time user behavior – clicks, query modification, dwell time and page interactions – can help finesse future results. Where (Place: User is located) can I buy (Intent: Purchase) a Larry Bird (Person: basketball...

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    GA will integrate the full conversion path of campaigns, including Campaign clicks, Play Store views, Installs, New Users,and Installs resulting from Google Search (including Google Organic) through an exclusive view into the Google Play Store...

  4. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    She clicks an organic-search result that brings her to your site. As organic results are bumped further down the page, they’ll yield fewer clicks. Sure, searchers can scan the images quickly to decide if they’re not a great match for their taste...

  5. How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps

    This also serves to move pages higher up in the navigation and fewer clicks from the home page, a nice authority signal. So the solution was to rework the content, re-target the pages with better-aligned modifiers, re-focus their phrase-driven link...

  6. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Clicks: How many times users click on your website. You can also see likes and comments for each pin, and the top pins driving traffic and clicks. Perhaps an image/product that your visitors loved and often pinned a few months ago has now been...

  7. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    End of the week tweets get more clicks than Monday to Wednesday tweets. Product Card: A Tweet card to better represent product content. Followerwonk: If social growth is your focus, this Moz app is worth checking out with a free version so no...