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  1. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    The AdWords default settings are all about getting you the most impressions and clicks possible. Or perhaps you’re doing everything right inside your account, but your product or message or business model is not as robust as those of your competitors.

  2. SEO Is No One-Trick Pony

    You can see how people are navigating the site, in real time (as well as view recorded visits), gain insight on what the experience looks like in different browsers/platforms, get insight via heat maps for mouse movements, clicks, and scroll depth...

  3. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Call extensions help you optimize which ads generate calls but now you can see when a visitor clicks through to your website which keyword they used before calling. Before call analytics the only method of identifying profitable keywords was to dig...

  4. 26 Free Must-Have Tools for PPC Success

    Just plug in clicks and CTR (or conversion rate) for 2 ad variations to see which one is the winner, and at what level of significance. Who wants to update thousands of product listing ads manually? Here are their top recommendations for 27 free...

  5. Why Google's Hummingbird Algorithm Isn't for the Birds

    And, if it's not exactly a match, real-time user behavior – clicks, query modification, dwell time and page interactions – can help finesse future results. Where (Place: User is located) can I buy (Intent: Purchase) a Larry Bird (Person: basketball...

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    GA will integrate the full conversion path of campaigns, including Campaign clicks, Play Store views, Installs, New Users,and Installs resulting from Google Search (including Google Organic) through an exclusive view into the Google Play Store...

  7. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    She clicks an organic-search result that brings her to your site. As organic results are bumped further down the page, they’ll yield fewer clicks. Sure, searchers can scan the images quickly to decide if they’re not a great match for their taste...