If you’re using a CMS site like WordPress, perform a CMS export all of your pages, including category pages, product pages, URLs, etc. Add five columns on your spreadsheet next to each URL to indicate which of the preceding actions you’ll take for...
Before call analytics the only method of identifying profitable keywords was to dig into your Web analytics to see which keywords generated an online conversion, which usually meant they purchases a product or filled out a form.
A certain percentage of the blog readers will look into your product or service and become customers. The purpose of commenting isn't to drop a link, but to add value to the conversation and to grow your network.
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You need to think of the content itself as a product, and that means defining its unique selling proposition, figuring out its target audience, and working through exactly how it's going to help the person on the other end.
Optimization will help you appear in network-specific searches at the critical point at which a consumer is actively seeking a local product or service. The "big three" are free and account for 94.2 percent of search traffic.
While analyzing the crawl, if you notice a boatload of redirects to your mobile homepage from specific article or product URLs, you very well could have a problem. Then you should add rel="canonical" pointing to the desktop page from the mobile URL.
If people search for a product name along with the word Amazon, you can bet a huge portion of the search results will be product listings on Amazon.com. There are plenty of sites with the name "ecommerce" in the URL.
If you're not using canonical tags, simply enter the key element of the parameter to be ignored and click submit (then get a canonical tag project on your product roadmap so you can ignore this in the future).
Google considers exchanging a freeproduct for a link a "link scheme. Leave us a comment if you have something to add. Use your brand name, give context, or simply post a bare URL. If you tried to recover from a Google Penguin update by simply...
Yes, I'm talking about marketing your content just like a new product or service. Just set up an account, add your URL and set a CPC and budget. First, find a place in your article where an expert perspective would add value.
Pulling in mashups of links/text of similar products, product accessories, special offers and recently viewed items is another way to add more content to a page, and a tactic many larger ecommerce sites use like Amazon.com.
When you add new features to a product or update your service offerings, do it on the same URL. When they launch an update, it goes to /iphone/ or /ipad/; they don't create entirely new URLs for the product they're promoting and instead shuffle the...
Is it driving to a product download (which is too aggressive) when it should be a free report or newsletter signup? Are they product centric ("link building tool" vs "link building") vs information gathering searches?
Perhaps an image/product that your visitors loved and often pinned a few months ago has now been replaced by a different image. Google is focused on enhancing social media statistics in their Analytics product, so this is a great way to track your...
Google Shopping's vertical product-specific results were later shifted to include only PLAs – all the old free results were removed. Product Listing Ads (PLAs) were introduced by Google last year as a way to deliver product specific ads containing...
Prepare for Product Ads Coming in Q3 2013 – Bing Ads Developer Blog and ForumProduct Ads are in testing now and, when rolled out this summer to U.S.advertisers, will include image, price, description, and merchant information.
Google Analytics uses last click attribution; this means that if a user has come to your site having searched for your product organically, then is encouraged to come back and make a purchase through a link you have built, the conversion is shown...
Product listings / shopping for buying signals. Move offline with your research with informal meet-ups, focus groups, and peer groups and ask simple questions like “how would you search for product or service x?
Add multiple routes to the call to action (make it quick and easy for people to order the product/service). Your display URL’s past CTR First, Add Quality Score Column Atrributes”→ Add Quality Score→Apply Changes