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  1. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Perhaps an image/product that your visitors loved and often pinned a few months ago has now been replaced by a different image. Google is focused on enhancing social media statistics in their Analytics product, so this is a great way to track your...

  2. Product Listing Ads: How to Maximize Your Returns

    Google Shopping's vertical product-specific results were later shifted to include only PLAs – all the old free results were removed. Product Listing Ads (PLAs) were introduced by Google last year as a way to deliver product specific ads containing...

  3. Killer PPC Ads: The Fundamentals

    Free delivery (offer) percent off product (offer) There are several types of ad extensions such as location, call, product, but one of the easiest is the sitelinks extensions. Custom URL allows you to add a bit of messaging beyond the primary...