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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    From Product Ads, "(not provided)", data visualization, ad copy testing strategy, to broad match strategies – my conversations at ClickZ Live New York were varied (and at times brain busting). Tip 2: Use Broad Match Modified to Refine by Intent...

  2. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Know your client's weaknesses, and focus on why someone should buy your product vs.someone else. Spaghetti-O's got itself in trouble tweeting a cartoon "O" waving a flag in "honor" of Pearl Harbor, while a Marriott Hotel offered free coffee and...

  3. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    And, Ellen's selfie at the Oscars was nothing more than a giant product placement for Samsung. For example, American Airlines offers access to the Admirals Club lounge for free if your Klout score is high enough, and Caesars Palace will give...

  4. The Smart Way to Optimize Your Amazon Sales Strategy

    Amazon also allows you to provide product for free if you ask for an unbiased review. Adding in videos as well can really help your product stand out from the competition. Keep them succinct, but ensure you include the top product features and...

  5. 26 Free Must-Have Tools for PPC Success

    Who wants to update thousands of product listing ads manually? Here are their top recommendations for 27 free, must-have tools for PPC success. When it comes to free tools, Google is king. Not to be outdone, Bing Ads has some great free tools of...

  6. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    But according to a new study by YouTube marketing company Pixability, these shoppers are bypassing major brands for product recommendations, instructional guidance, and social engagement from thousands of YouTube beauty personalities and vloggers...

  7. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Get your product in consumers' hands: If you're new to the market, send free samples to bloggers and influencers. If your product can solve their problem, send them a free sample. If your product has been in the market for a while, give coupons to...

  8. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Research Content, Resource, Product and that's not even counting the individual links and shares to each separate page hosting a single comic strip. Show of hands: who likes working for free? Let's be honest: no one really likes working for free.

  9. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    How are they positioning their product – is it based on USP, price or special discount? All the competitors are offering free shipping both ways, so in order to stay competitive it’s probably not recommended to continue to charge $10 for shipping.

  10. 7 Content Marketing Tips to Recover From Google Penguin

    Google considers exchanging a free product for a link a "link scheme. Even though Penguin isn't technically a penalty (it's an algorithm update), it's certainly no exception. Unfortunately, there are so many posts about link removal that it's easy...

  11. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Sixty percent of shoppers purchased a product from Amazon or another online competitor while they were actually in a store, because the store wouldn't match the price. Customer reviews and product ratings: Forty-eight percent of online shoppers...