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  1. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    We ruined it the same way we ruined meta keywords, and directories, and press releases, and blogrolls, and widgets, and infographics, and link exchanges, and article submissions, and forums, and comments, and wikipedia, and (on second thought I...

  2. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Press F12 W3C-valid code is the one thing you can do prior to launch to have some confidence around a search engine spider being able to crawl your site. Most websites have writers, web developers, marketers, search engine optimizers, and network...

  3. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    Online News Rooms Grow Up, Go Social, Get Optimized Lisa Buyer says that while most brands report having an online newsroom as part of the company website, only 14 percent of press releases were optimized for search and recent surveys indicate...

  4. How to Create a Social Media Editorial Calendar

    Today’s editorial calendar takes into account web content, company press releases, blogs, social media news network postings in the likes of Facebook, Twitter, LinkedIn, Google+, Pinterest and YouTube as well as email marketing plans and PPC...

  5. PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers

    Much like paid distribution press release services, PitchEngine’s free version publishes to search engines, social media news sites, mobile/tablet users and offers an email sharing feature. While news consumption continues its shift to search...

  6. GoAnimate Unveils New Political Characters and Backgrounds

    Imagine turning a recent press release announcing that SES Chicago is Planning an Accelerator Track into tonight’s top story on Network News. For example, my firm wrote an optimized press release in 2008 entitled, “BHG.com Holds Straw Poll for...