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  1. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    We ruined it the same way we ruined meta keywords, and directories, and press releases, and blogrolls, and widgets, and infographics, and link exchanges, and article submissions, and forums, and comments, and wikipedia, and (on second thought I...

  2. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    Matt Cutts Qt penalized, because press release sites do have value for press and marketing reasons, but those links won’t pass PageRank. Because they are highly profitable keywords, they attract the spammers, so they are working on keeping those...

  3. Google Algorithm Tweak Tries to Squash Mug Shot Websites

    The Reporters Committee for Freedom of the Press argues that any restriction on booking photographs raises First Amendment issues and impinges on editors' right to determine what is newsworthy. Mug Shots Free for All

  4. Fake Online Reviews Cost 19 Companies $350,000

    According to the press release, these were the 19 companies penalized: When people read online reviews of a business, it's often difficult to figure out which reviews are legitimate and which aren't much more than a paid advertisement placed by...

  5. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Press F12 On a site with fewer than 500 URLs, you can use Screaming Frog SEO Spider Tool for free to find bad URLs. Launching a website is a little like making homemade soup. You’ve got many ingredients coming together, and before you’re done...

  6. Google Revises Link Scheme Definitions: Guest Posts, Press Releases, Advertorials Can Hurt Rankings

    Another change has to do with heavily-optimized anchor text used in press releases and articles that are distributed on other sites. This has somewhat gone out of favor, particularly mass submissions to free article sites for all but very spammy...