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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Samsung TVs, Samsung tablets, Samsung phones, and Samsung cameras are all great terms for Samsung's broad match play. Deal Seekers: -coupon, -promo code, -free For example, diving deep into a "boring" topic like squeezing performance from broad...

  2. Google AdWords Adds Consumer Rating Annotations

    AdWords said it only shows "your business’s highest survey ratings, emphasizing the areas where your customers notice you’re doing a great job," and that data gleaned from Google's Consumer Surveys represents a more objective picture of a business...

  3. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Taking advantage of these three power play that enhanced campaigns delivered. Then why are marketers blasting searchers looking for "luxury hotels in [city name]" with generic sitelinks offering 2-star, 3-star, or hotels free parking?

  4. How Vine Has Changed the Video Landscape in Just 12 Months

    Vine is also one of the top 40 free apps on both the iTunes App Store and Google Play. Vine recently celebrated its first birthday. The day before, the Vine team said on the Vine Blog: When we launched Vine on January 24, 2013, we didn't know what...

  5. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    See the story by Lucia Moses in Adweek, "Video hungry newspapers let outsider play editor" . SEW: NDN was founded in 2007 "to provide free solutions for online publishers and content creators. Why did the founders believe "that technology should be...