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  1. 3 Keys to Activating an Audience with Smarter Content

    Here again, data and analytics play a key role in content marketing strategy and execution. There are a number of good free and premium platforms out there to gather and analyze actual demographic, psychographic, behavioral, and social audience...

  2. Driving Consumer Insights With Mobile Analytics

    Conversion oftentimes happens if a user currently has a free product and they're upgrading to a paid product – that conversion happens inside the Apple Store or inside Google Play. Did they crash (which is usually found in the Play Store or Apple...

  3. Landing Page Optimization: How to Identify Testing Opportunities

    This can come into play when you're using different vendors and third-party domains for your conversion events. This is probably the best way to get into testing, since the implementation is simple, and you have a little more free-reign over the...

  4. Pros & Cons of the Top Mobile App Tracking Methods

    The Referrer provides a method that allows advertisers to pass tracking parameters to the Google Play Store, which then in turn passes these parameters back to the source at the time of app download. Cons: Supported only on Google Play so if the...

  5. Android's Google Play Store Turns 1

    Google Play is celebrating its first birthday today, and is doing so by giving away free and cheap Android applications. Well, it's not really Google Play's first birthday, but it is exactly a year to the day since Google rebranded its Android...