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  1. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    It was not only the macro media mix modeling that would come into play here. The theory in hindsight was that the distinctions fueled more efforts to "seek out" the free stuff. While attending ClickZ Live San Francisco’s session on "Optimizing...

  2. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    This sounds like a straight-up, "Give us your content on our terms or we'll cut you off from YouTube" play. YouTube executives argue that they cannot offer music on the free service without it also being available on the paid service as this would...

  3. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    However, proposed rules could directly impact the distribution of content, as well as the effectiveness of online advertising by businesses and brands unable to "pay to play. Much of the content delivered online depends on the profitability of...

  4. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Taking advantage of these three power play that enhanced campaigns delivered. Then why are marketers blasting searchers looking for "luxury hotels in [city name]" with generic sitelinks offering 2-star, 3-star, or hotels free parking?

  5. How Vine Has Changed the Video Landscape in Just 12 Months

    Vine is also one of the top 40 free apps on both the iTunes App Store and Google Play. Vine recently celebrated its first birthday. The day before, the Vine team said on the Vine Blog: When we launched Vine on January 24, 2013, we didn't know what...