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  1. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    We can be identified by our IP address, our computer name, our phone's IMEI code.that's only a few of the unique identifiers we're all tied to. The Internet is touted by many to be, of necessity, free and open – invulnerable to tampering...

  2. International Expansion: Break Down Barriers With Google+ Hangouts

    This can be difficult on the phone or through email, and online translation services are not always reliable, so face-to-face interaction is incredibly important. With Skype, chatting with more than one person at once requires a subscription, but...

  3. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    The next thing is to send really thorough emails, or, if you're on the phone, give really thorough explanations. You can try to be as sophisticated as you want to be on Google Shopping when it's was free, and ultimately it was up to Google on how...

  4. Mobile Marketing Conversion Optimization Tools & Code Tricks

    Phone calls are one of the top actions for mobile users. So make sure you present the phone number as a call-to-action – you can do this by using jQuery on the page (more below), and use CSS to style it appropriately if you want it to look like a...

  5. Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid Search

    Q: How many of you that own smartphones have an iPhone versus another phone? The power of this presentation is that the students are free to ask me anything about digital marketing, my business, etc. While on that slide, I provided a screenshot of...

  6. Tips for Marketing a Sales Call & Free Sample

    If you give the impression that you’re just sitting around waiting for the phone to ring, your sales calls will fall into the dynamic of you need them more than they need you. We'll get on the phone and talk about your current situation, your goals...