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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Use -tablet, -phone, and -camera for the TV ad group. Deal Seekers: -coupon, -promo code, -free For example, diving deep into a "boring" topic like squeezing performance from broad match keyword strategy could make a big difference in your account...

  2. Google Supports New Schema for Multiple Business Phone Numbers

    Googlebot is better learning how to understand business location information like specific phone numbers for departments or multiple locations. Recently announced, Google launched support for new schema.org markup that helps your organization...

  3. Gamification in Marketing: Lessons from the Khan Academy Website

    Giving someone your email address and phone number is pretty hard. Founded by former hedge fund manager Sal Khan, the Academy offers free learning material to students worldwide. Once you think they’re ready to give you a way to stay in touch in...

  4. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    If your phone doesn’t display Flash, Google will not show flash sites in your results. Because they are highly profitable keywords, they attract the spammers, so they are working on keeping those specific areas as spam-free as possible through...