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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Reality eventually hit, and most of them realized they needed to market their website in order to make money. Define your target market or ideal customer and focus 100 percent on them. Who offers a similar service to the same market?

  2. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    This important law outlines how websites are supposed to handle content in light of the growing free market that the Internet represents. It is not unlawful for Yelp to post and sequence reviews," Berzon wrote, adding that plaintiffs are still free...

  3. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Licensing agency Merlin estimates that collectively, independent labels account for more than 32 percent of market share of the music industry's sales and streams. YouTube executives argue that they cannot offer music on the free service without it...

  4. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If you know your market is in North and South America, the followers you pick up from Germany, India, and Malaysia won't be worth much more than a number in one of your circles. This means that, unlike Facebook, a brand is free to follow any other...

  5. 5 Fast Facts about the EU's Privacy Ruling on Google

    What does this mean for the U.S.market? Lee Rowlands, attorney for The American Civil Liberties Union, commented on the EU court ruling, "This result is incompatible with the right to free expression, and it would not be possible on American soil...

  6. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Once you've clearly defined your target market, important keywords and specific PPC and/or SEO competitors, the spying can begin! We have all done market research on our competitor's website, keywords and ads, but how actionable is that data?