Not only has the SEO technological market changed with new on- an off-page SEO considerations, the way the consumer views and consumes content and changed. Understanding your market, clients, potential users, and competitive environment is a large...
Google Analytics user agent detection can be thrown off by the countless new mobile devices on the market. Export data using these segments and compare to Neilsen's demographic stats to look beyond raw numbers and into market share for each of the...
This is great, but what if you want to see what's happening in a specific market, like Los Angeles? GeoFlow is one of five free Excel add-ins which help marketers decipher big data I've discussed in the past.
Google provides a referral tracking system to let marketers see which marketing sources are driving visitors to the Android Market and downloading your app. Once a user clicks into any app store environment, their actions enter a black hole and we...
You should leave yourself 60-90 days to market the event before hosting it. In exchange for a sponsorship spot on the shirt sleeve, our T-shirt vendor sets up the artwork for free and cuts us a killer break on the shirt price.
Essentially, you're looking to create one or more data-driven personae based on first-party data from customers, partners, employees, and market research providers. There are a number of good free and premium platforms out there to gather and...
Engineers do extensive research on their target, from industry research to current products in market. You can promote a free give away of concert tickets, propose dropping marketing paraphernalia off the Empire State Building, offer scholarships...
I would try to think instead about what I can do to market my website to make it more well known within my community, or more broadly, without only thinking about search engines. Making your site crawlable, including the right words on your pages...
But there are so many firewall products on the market, with so many upgrades being announced all the time, that choosing the right one is an overwhelming experience for many computer users. There are many inexpensive and effective tools on the...
Video can be one of the easiest and most influential ways small businesses can market to local, repeat customers, business owners just have to get over the fear of being on camera. With little more than a smartphone and some video editing software...
More bad apps rushing in the market. Localytics isn't free, but might as well be at $95 per month. What you'll see with the free products (Google Analytics and Flurry) is that they don't particularly support drilldown into customer segments (e.g...
Affiliates with loyalists who come to them directly, and those who market directly to those loyalists via email, Facebook, and other channels will likely see little effect, she thinks. Acceleration Partners is one of the many affiliate program...
Though Google isn't exactly known for their games, maybe they're trying to edge into the market with augmented reality hardware. The nearly-$1,500 price tag is a sign that they're not giving them away for free.
Mine competitor assets: There are a number of SEO tools on the market that allow users to find the "top pages" on competitor websites. Give away free stuff: The key here is that it has to be useful. Things like free tools, free ebooks, and free...
Keep in mind that there shouldn't just three or four general sizes you're creating pages for – soon the market will be flooded with different types of screen sizes, whether it's in your rearview mirror in your car, or in your refrigerator in your...
There are several benefits of implementing a tag management solution, but the strongest argument that I have found is speed to market. Why pay for a tag management solution when [insert company name] does it for free?
In short, Pantone influences designer and buyer choices that make it to market.s Pantone Color of the Year is emerald green. Pantone provides a master list of top colors on its website for free. Below is a snapshot of what trends were most searched...
First, it shifts resources away from making better stuff and connecting more deeply with the market and toward lubricating the machine through which the connection occurs. When Google ceases to be a Wonka-esque mystery machine and instead matures...
Several tracking solutions are on the market today, each employing very different approaches. If an advertiser wants to market across multiple platforms, they have to implement different tracking systems rather than a universal method.
Depending upon the captioning that accompanies the image, they may even clamp down on some people that are using Pinterest to market their products. In December 2009, they had already made it known that even bloggers were expected to disclose any...
