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  1. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    The ability to grab e-mail addresses and sign up users for loyalty programs enabled Twitter to have a stronger tie to business metrics beyond their typical ad formats engagement rates. Expect to see more traditionally ad free apps insert ads in the...

  2. Landing Page Optimization: How to Identify Testing Opportunities

    You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising, and so on. This is probably the best way to get into testing, since the implementation...

  3. Marissa Mayer: Yahoo Will Focus More on Search, Core Products

    Mayer laid down her plans for Yahoo's future and told investors that the company will start to double down on the things that made it successful in the past, like search and mail. The core components of Yahoo's business, search, mail, ads, news and...