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  1. Landing Page Optimization: How to Identify Testing Opportunities

    You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising, and so on. This is probably the best way to get into testing, since the implementation...

  2. Marissa Mayer: Yahoo Will Focus More on Search, Core Products

    Mayer laid down her plans for Yahoo's future and told investors that the company will start to double down on the things that made it successful in the past, like search and mail. The core components of Yahoo's business, search, mail, ads, news and...

  3. Nomenclature: The Industry Case For and Against SEO

    That goes beyond search engines and also goes for Social Media, e-mail marketing and all other online possibilities. If I’m reading this all wrong, feel free to let me know. Not that I’m saying either term are going away; each of us are free to...

  4. Craig Silverstein, Larry & Sergey’s First Hire, Quits Google

    I couldn't possibly remember everyone who I should be sending this mail to, so please feel free to spread the word to anyone I missed! Silverstein, who helped build the Google search engine, met Page and Brin while the three attended Stanford...

  5. Warning: Google Wallet For Business Beta is a Phishing Expedition

    All you need is their name, and either an e-mail address or mobile phone number to get started. Wallet For Business Beta is available free for a limited time. If you've received an email offering you access to the Google Wallet for Business beta...

  6. Google Forced to Release WikiLeaks Volunteer's Gmail Info

    Google and Microsoft are both members of a coalition fighting for reform, as this law allows law enforcement easier access to emails than postal mail. As a developer with Massachusetts-based Tor Project Inc.he provided free tools to help people...

  7. How to Make Sure Check-Ins Don’t Check Out: Five Location-Based Marketing Tips

    Survey your customers through your existing social networks or as part of your traditional direct mail outreach via mail. Not every business has the ability to be Gap and drive customers to stores with the allure of free denim on the first day of...