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  1. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    Proposed rules would require that ISPs (Internet Service Providers) treat all Internet traffic – even that of competitors – equally. Net Neutrality implies equal access to broadband and content. It would allow also provide broadband providers a...

  2. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    By monitoring (her own) forums, Smarty created a free service that has built substantial authority of its own and has led a lot of users to Internet Marketing Ninjas, the firm she works for. That's precisely what Dinesh Agarwal did when, on Reddit...

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Google Analytics offers an "Opportunity Matrix", which presents Access and Empower as pre-requisites to see opportunities and insights to guide aggregate action, and automated action. Account and Employee Access Management API will enable...

  4. Driving Consumer Insights With Mobile Analytics

    By 2014, users will access the Internet on mobile devices more than on desktops and laptops. Service Providers (e.g. Localytics isn't free, but might as well be at $95 per month. What you'll see with the free products (Google Analytics and Flurry...

  5. Google as Your Identity Provider: Where Are We Now?

    Where one door is less safe than many (one access point vs.multiple log-ins), your privacy is held by back from who you interact with but not by who contains it, and there is no such thing as anonymity in a well tracked world, at most it can be...

  6. For the 18th Time, Social Media Marketing Doesn’t Suck: How Twitter Drives Online Sales

    Why would a fan of the brand go to Twitter and click on a link to access the site? That’s not their fault; they just don’t have access to more data. Twitter is a relationship builder, loyalty program, PR/news channel and customer service venue all...