So for our “yoga for new moms” example, the posts could be about the benefits of yoga as a post-natal exercise, what specific exercises/position you can do at home, how little time it takes, how you can involve your baby in your yoga routine, how...
Pay close attention to your titles and descriptions, especially on your home page or high traffic pages, Cutts said. The solution: include the right words on the page, Cutts said. For example, Cutts said if you have a page about Mount Everest's...
The landing page has one job: to "sell" the free report. Here's a template for free reports that you can adapt to most markets in which your prospects are just becoming aware of the problem and potential solutions.
So if you go to Bing's home page and type in "Google" you'll see this: With so many delicious flavors available, most people still choose vanilla (Links to the Bing It On page) Consonents are still free – and Twttr promises "y" will remain free...
Google Play is celebrating its first birthday today, and is doing so by giving away free and cheap Android applications. Since the best parties are the ones that send you home with a present, today we celebrate our birthday with a festive goodie...
The Basecamp Home Page Redesign. What information on your page were they surprised to learn? What did they like about your ads and landing page? If there were one thing they would change about the ads or landing page, what would it be?
Please don't drop them on the home page and ask them to find their way to the deal – you're likely to lose the conversion you were so close to winning! Take it to the next level and pre-empt others who will offer discounts, and be sure to create a...
Again, the home page leaves you in no doubt what to expect from this small Scottish Company with a mission: Right on the home page, the first words you find are: I love the quote on their home page: It continues in “The Story of Clif”- definitely...
Advertising endeavors for those retailers partaking in Free Shipping Day may be substantial or minimal, but holiday-hungry, at-home shoppers are likely to take advantage of such a deal. Fresh to one’s mind during the holiday season are stores such...
Create landing page variations for individual ad groups so you can drive home relevance with H1’s, anchor text, and early body copy. Having a high Quality Score means that our systems think your ad, keyword, and landing page are all relevant and...
The one that is made up of spinner (robot) content or has multi-links in the page, maybe offers “Free Shipping” on your informational site? Especially check for “404 page not found” issues or “500 server issues”.
CEO Steve Momorella said the survey has become a much anticipated free report in the industry. Facebook post on the corporate Facebook page as well as the personal pages of several employees. For example, if you’re doing a study on solopreneurs...
When you're building links, remember to make sure that you aren't just sending everyone to your home page of course, as you want to do a lot of deep linking to your product pages, reviews, forums, etc.
Moosejaw’s brand is irreverent and cozy, and its shipping page tosses in quips like “Strollers, Trailers, Bike Racks, Crash Pads and Gear Boxes are oversized and cannot be sent for free economy, sorry for being so mean.
Bing is also tracking election results on the Bing Elections 2012 page. Find your voting location and hours” which links to Google’s Politics for voters who can search for their station and see a ballot summary by searching their home address.
Make sure the HTML code embed for the infographic has a link back to both the document the infographic is hosted on and a link to the home page so you can work in branded anchor text (yes, I recommend branded anchors vs commercial anchors to...
When it comes to search, though, users want “the experience” to flow seamlessly from one device to the next, whether on the go or sitting at home on a desktop, said Page. Google CEO Larry Page shared select bits of his vision for Google in the Q3...
Stick to the obvious messages (“free shipping on Gretsch guitars”, “huge selection of Gretsch guitars”, “shop online now”) and you’re consigning yourself to be one more voice in the crowd, one more white cap in the sea of sameness that constitutes...
If it's not pretty easily found, that link is going to another site: that of your competitor.errors: Shari Thurow had a great point in a comment on a recent post of mine where I said that if you didn't have certain content available anymore, 301...
If we disappoint or confuse them, they’ll run back to the safety of the search results page before they even give us a chance to make our case. Try This at Home And as search marketers, it’s our job to calibrate to the expectations as they exist...
