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  1. Google's Universal Privacy Policy Class Action Lawsuit Dismissed

    We have notified over 350 million authenticated Google users and provided highly visible notifications on our home page and in search results for our non-authenticated users. Plaintiffs sought damages from Google, arguing the search and social...

  2. Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

    Hero Ads are very visual ad formats and essentially the ads look to be like a landing page, rather than an advertisement by Bing. The ads do look like high level landing pages, but when asked why Bing doesn't simply send users directly to the Land...

  3. Ecommerce Product Pages: How to Fix Duplicate, Thin & Too Much Content

    Many ecommerce sites host category pages with a range of filters to help users easily navigate their site and drill down to specific products, like this Weber Grill page on Home Depot. Depending on the ecommerce platform you're using, concentrating...

  4. Retail Paid Search Traffic Up 30%, Organic Visits Drop 3% [Study]

    While the decline isn’t necessarily good, it does show that such an increase in paid traffic isn't decimating organic traffic, as many advertisers worry that they are gaining paid search traffic at the expense of free organic traffic.