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  1. 5 Fast Facts about the EU's Privacy Ruling on Google

    Lee Rowlands, attorney for The American Civil Liberties Union, commented on the EU court ruling, "This result is incompatible with the right to free expression, and it would not be possible on American soil due to protections guaranteed under the...

  2. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    It uses a regular expression to match all pages on the site (. Enter Google Tag Manager, a free tag management system from Google. Sure, if you're a business with a small and simple website, then slapping a tracking tag on each page is relatively...

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This handy segment filters for a variety of mobile devices by applying a regular expression to the screen size dimension. How to Use this Segment: Apply to any conversion-oriented report to look at differences in conversion rates, conversion paths...

  4. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    In cases like this, take the thank-you page URLs corresponding to all of your micro-conversions and put them into a regular expression when creating your new segment. This segment is set up to capture landing pages containing the word "blog," so...

  5. 2 Specific Strategies to Build Trust With Extra Cautious Prospects

    As the clichéd expression goes, "They don't care how much you know until they know how much you care. Despite having a comprehensive website, chock-filled with valuable information, one law firm found itself suffering from an opt-in rate for a free...

  6. Opinion: Search Engines Not Responsible for Deleting Personal Data From Index

    This is a good opinion for free expression," said Bill Echikson, head of free expression at Google EMEA. Google doesn't have to delete sensitive personal information from its search engine index, according to a recommendation to the European Court...

  7. Another Loss for Viacom in Endless YouTube Copyright Legal Battle

    In enacting the Digital Millennium Copyright Act, Congress effectively balanced the public interest in free expression with the rights of copyright holders. Google-owned video-sharing site YouTube has handed Viacom yet another loss in the latest...

  8. Google Reveals More Government Search Censorship Requests

    Google is alarmed by government requests to remove political content from search results, fearing that free expression may be at risk. These requests aren’t always from the usual suspects either; Western democracies not typically associated with...