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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Email Marketing (Spam was legal) Never email a proposal; if you are going to invest time doing the research and putting a proposal together, they can give you full attention for one hour. After the sale of our core technology (which turned it into...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Email What keywords would they be searching to find my products or services? Another good free data point is SimilarWeb which breaks down your competitor's traffic by country and by these sources: Internet Marketing is getting more and more...

  3. How to Hire (and Keep) Digital Marketing Talent in 2014

    That is if you're selling digital marketing services in the form of social media, content marketing, analytics, or email marketing. Something Fortune 500 companies and agencies need to realize when they are selling and buying digital marketing...

  4. SES San Francisco Digital Swag: Bing Ads Insights, Marketing E-Books & More

    EmailChat on Twitter, by Blue Hornet - a bi-weekly Twitter chat for email marketers. Check out ad combination heatmaps for the travel and financial services industries on Gagnon's SlideShare page. Even if you couldn't make it to the City by the Bay...

  5. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    Basically BREACH (short for the very long - Browser Reconnaissance and Exfiltration via Adaptive Compression of Hypertext and extension of the CRIME SSL/TLS attack) can extract secure data from the https session such as login information, email...

  6. 2 Specific Strategies to Build Trust With Extra Cautious Prospects

    After interviewing the client, analyzing data from form submissions, analytics, email signups, and AdWords, it was determined that prospects were arriving at the site with a "fragile psyche. One of my colleague has been tasked with improving this...

  7. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    The website affords greater flexibility in customizing the user experience with unique landing pages, soliciting feedback, inviting opt-in for future email communication, special offers, the collection and application of data and analytics, to...

  8. International Expansion: Break Down Barriers With Google+ Hangouts

    This can be difficult on the phone or through email, and online translation services are not always reliable, so face-to-face interaction is incredibly important. Essentially, you get to avoid the endless email threads that get off topic.