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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Send a personal follow-up email to ask them their opinion. Treat customers like royalty: Deliver amazing customer service. Listen to consumer feedback, thank them for their input, and show them that you're using it to improve your product, service...

  2. 7 Content Marketing Tips to Recover From Google Penguin

    Good blogs pull users off of the web and onto your email list. I can't stress enough how important an email list is. Lead to email subscriptions. Get plenty of referral traffic, put your call to action somewhere highly visible, and offer something...

  3. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    You can set an RSS feed, email alerts, or even add a real-time widget to your website. Many SMM efforts lend themselves to brand building, community building, and customer service. Building a brand and improving your customer service may not show...

  4. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    BT: I would say focus on making their sites device friendly (responsive design), bring more synergies with the top 3 inbound channels like SEO, Social Media and Email, and think more of themselves as Digital Marketers as opposed to SEO's.

  5. Yelp Lawsuit Seeks Wages for Yelpers

    Yelp had sent her a very generic email about why her account got closed: About 5 years worth of memories, stories, over 1,000 reviews and over 1,600 pictures, all removed without any warning, only a vague email explaining that somehow I reviewed a...

  6. Gamification in Marketing: Lessons from the Khan Academy Website

    Once you think they’re ready to give you a way to stay in touch in exchange for immediate value (like giving their email in exchange for a free report), use a form that includes some gamification features.