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  1. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    Make those CTAs easy to spot (and click) All in all, once you’ve "wired up" your digital landscape and are collecting the data, the correct model or models will be easy enough for you to find. The theory in hindsight was that the distinctions...

  2. How to Solicit Feedback from Prospects and Customers

    When corporations ask us to do stuff, it's easy to ignore them. One of my autoresponder messages arrives a day after my prospect arrives at my website and signs up to download a free report. Once you have a dialog going, it's surprisingly easy to...