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  1. What is Mobile App Attribution & Why is it Important?

    It's fairly easy to set up integrated marketing campaigns to figure out which visitor came from which source. Once a user clicks into any app store environment, their actions enter a black hole and we can no longer determine who was responsible for...

  2. 7 Essential Skills for Managing PLA Campaigns

    To that end, SEM managers tend to have more experience working in bidded marketplaces than SEO managers, since they typically get their traffic "for free. It's sometimes easy to forget, with all of the feed management talk, that the content of your...

  3. International Expansion: Break Down Barriers With Google+ Hangouts

    With Skype, chatting with more than one person at once requires a subscription, but you can chat with up to 10 people for free when you join a Google+ Hangout. You may want to consider building out an international presence to help your business...

  4. Driving Consumer Insights With Mobile Analytics

    That's because you basically have to pre-define the events you want to track, which is not always easy ‐ you're likely going to have a much more intimate relationship with your coder or developer. Cohort analysis (which isn't that easy in Google...

  5. 14 Tips on How to Become a More Efficient SEO Professional

    Excel's grouped worksheets feature makes this easy: Ctrl-click the tabs that you want to group together, and the grouped tabs turn white. When you realize that for all of these problems there is a quicker automated solution and you make the small...

  6. Pros & Cons of the Top Mobile App Tracking Methods

    OpenUDID is a free, open source UDID initiative that uses a copy-and-paste feature in iOS to share data between applications in order to store a unique identifier. It's unique to every single device, just like the UDID so it would be an easy one-to...