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  1. Landing Page Optimization: How to Identify Testing Opportunities

    If you can increase the amount of purchases, donations, signups, subscriptions, downloads, etc.all of the different processes) on your site then you're going to get a much higher return on investment at the upper part of the marketing funnel...

  2. 14 Tips on How to Become a More Efficient SEO Professional

    Time spent waiting for spreadsheet downloads is dead time (use APIs to bring the data directly into Excel). When you realize that for all of these problems there is a quicker automated solution and you make the small, one-time effort to implement...

  3. Google Grants: An Introductory Search Advertising Guide for Nonprofits

    Downloads on your site. Did you know Google allows many nonprofit organizations to spend up to $10,000 per month in free AdWords advertising? Note: in the recent past Google offered a Grantspro program for eligible nonprofit advertisers to receive...

  4. Top 5 Micro-Conversions You Should Measure

    Whether you serve white papers in PDF format, client forms that need to be filled out before an in-person meeting or office visit, or you have a software demo available for download, file downloads are a micro-conversion that must be measured.

  5. Google Mobile App Analytics Measures Acquisition, Engagement, Outcomes & More

    It measures App marketplace downloads, including: However, using events, you can track in-app mobile ad clicks, in-app sales, and other micro conversions like phone calls, emails, and file downloads. Of course, it’s still all for free.

  6. Google Search Warns Users of Bad Websites 12-14 Million Times Daily

    While we see socially engineered attacks still trailing behind drive by downloads in frequency, this is a fast-growing category likely due to improved browser security. The websites try to avoid detection by Google's Safe Browsing service by...