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  1. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    If you’re unfamiliar with the AdWords Grader, the application connects with your Google AdWords account, downloads specific reports, and analyzes them to provide insight into the following: Search marketing software and service company WordStream...

  2. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Ebook Downloads or Other Micro-Conversions You'll be able to see how many of your ebook/whitepaper downloads or other micro-conversions fare in the grand scheme of things. This segment is set up to capture landing pages containing the word "blog...

  3. Most Wanted Celebs Expose Searchers to Malware

    Lily Collins and free downloads" Lily Collins and free app downloads" Free downloads" are significantly the highest virus-prone search term. In fact, searches centered on pictures and downloads of Collins yielded more than a "14.5 percent chance of...

  4. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    When you visit the page, in the background unbeknownst to you, you're also visiting one of these services, which are used to unlock an encrypted file that downloads the malicious attack. Or found out users were getting malicious downloads, but you...

  5. 10 Google Analytics Custom Events That Track the Untrackable

    Tracking Clicks and Click-Based Downloads Also, this is the best custom event for tracking PDF downloads – bonus points go to you if you pair a PDF download custom event with a goal in your Google Analytics profile to measure resource downloads as...

  6. Landing Page Optimization: How to Identify Testing Opportunities

    If you can increase the amount of purchases, donations, signups, subscriptions, downloads, etc.all of the different processes) on your site then you're going to get a much higher return on investment at the upper part of the marketing funnel...

  7. 14 Tips on How to Become a More Efficient SEO Professional

    Time spent waiting for spreadsheet downloads is dead time (use APIs to bring the data directly into Excel). When you realize that for all of these problems there is a quicker automated solution and you make the small, one-time effort to implement...

  8. Google Grants: An Introductory Search Advertising Guide for Nonprofits

    Downloads on your site. Did you know Google allows many nonprofit organizations to spend up to $10,000 per month in free AdWords advertising? Note: in the recent past Google offered a Grantspro program for eligible nonprofit advertisers to receive...