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  1. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    In the example that was provided, a simple copy change that leverages the word "download" – which reinforces a "tangible" resource that will always be accessible – helped drive 47 percent gains in the related lead form submission rate.

  2. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    When you return to the card manager page, there will be an option to download the list of email addresses you have acquired. But you that you can run these Twitter lead gen cards for free. The fans that regularly read your newsletter are often your...

  3. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Download product reports, and re-upload to automatically apply changes. Google's tool update includes changes to AdWords Editor, a free Google tool which helps online advertisers manage AdWords. Google has announced two new tools for Google...

  4. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    You can download the full Baynote survey here. Free shipping: This was a much more important factor for customers determining where to purchase from online. Sixty percent of shoppers felt free shipping, without any conditions attached, was...

  5. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    You can also download a CSV/Excel file for further evaluation. The free metrics are somewhat limited, but for beginners it's all you will need. Klout is a free tool that will allow you to measure influence on Twitter, Facebook, Google+, and several...

  6. Twitter Speak From @ to Z – Terms & Definitions

    TweetDeck is an application that you can download and use either on your desktop or on the web. You can sign-up for a free bit.ly account so that all of your tweets and their metrics are in one spot. However, it isn't as complicated as it may seem...