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  1. Driving Consumer Insights With Mobile Analytics

    Once you set up tracking for an app and sign up for the beta program, you then download the software development kit (SDK) – they have one for iOS and one for Android. Did they download it and install it and then launch it once and never go back to...

  2. Landing Page Optimization: How to Identify Testing Opportunities

    This is true for all types of websites, whether you want your visitors to make a purchase or donate so you can increase revenue, download a white paper so they can learn more about a specific topic, watch a video, spend more time engaging with the...

  3. 15 Ways to Make Small Budget Content Creation & Marketing Work

    By creating super targeted ads to download pages you can collect lots of data and reach many more people than without it. And the best bit is that ideas are free! Give your products away for free. People also like ‘free’ and it can be used to...