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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Here are data points Bing Ads recently published around broad match: percent of Bing Ads auctions are only accessible via broad match.percent of searches are too refined for advertisers to predict using exact match only.percent of daily searches...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Another good free data point is SimilarWeb which breaks down your competitor's traffic by country and by these sources: It's impossible to stay on top of each competitor daily or weekly. This is especially important for ecommerce companies as...

  3. 26 Free Must-Have Tools for PPC Success

    Use them for exception reporting, daily stats, and client reporting – amongst other things. Not to be outdone, Bing Ads has some great free tools of its own. Here are their top recommendations for 27 free, must-have tools for PPC success.

  4. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Show of hands: who likes working for free? Let's be honest: no one really likes working for free. One link building method that doesn't produce links 100 percent of the time, but helps us ensure we're meeting other marketing concerns, is solving...

  5. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    Because they are highly profitable keywords, they attract the spammers, so they are working on keeping those specific areas as spam-free as possible through their algorithms. PageRank is updated internally within Google on a daily basis and every...

  6. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    All of this may be unimportant to you if you run a free music download service, but it's crucial if you handle financial transactions. Site security used to be the stuff of big companies and governments, but with so many WordPress users attacked...

  7. Google Webmaster Tools Search Query Data is Accurate (and Valuable)

    This is wrong – an unfortunate example of how misinformation can steer people away from using a free, valuable tool. As you can see the larger the number the bigger the bucket becomes, adding to the importance of grabbing search data daily to get...

  8. How to Ensure a Positive Online Reputation For Your Executive and Company Brand

    There are many tools, free and paid, that you can use to track your keywords on a daily basis and take action. Viral Heat is a fee-based application that lets you set up all of your online channels and keywords, monitor daily mentions and reply in...