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  1. 3 Keys to Activating an Audience with Smarter Content

    There are a number of good free and premium platforms out there to gather and analyze actual demographic, psychographic, behavioral, and social audience attributes, including Quantcast (free), Google Analytics (free), comScore (paid), Lotame (paid...

  2. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Twitter Puts a Premium on Vowels If you click on that "city", then click on Traffic Sources or Content and you'll get a special April Fool's message: Consonents are still free – and Twttr promises "y" will remain free "today and forever".

  3. Boost LinkedIn Engagement and Lead Gen: Tips from SES Chicago Opener

    Use LinkedIn’s Lead Builder tool, available with the $19.95/mo Sales Basic Premium Account or higher, while planning your next business trip. Use premium targeting options to filter potential clients, then ask for warm introductions or send direct...

  4. SEO, Why You Are Doing it Wrong

    The maxim small businesses must live by is “create lots of free value for users” and they just “might start to buy into your premium products and services”. Nonetheless, as far as I could tell, whilst the content they were putting up was not of a...