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  1. SEO Is No One-Trick Pony

    For many of you, this is not news. Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what...

  2. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    Now, it’s time for the bad news. As any good online marketer knows, organic traffic isn’t "free," but the ROI for organic search is excellent – giving it a prominent place in the marketing mix. Many sites that have done everything right – invested...

  3. SEO Keyword Strategy for Fashion Ecommerce Websites: It’s All About Trends

    Ecommerce sites can capitalize on the celebrity fashion news or cultural trends the same way as editors; blogging opened doors for this opportunity years ago. Above and beyond the runway, it’s also possible to find search trend data for a given...

  4. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    Online News Rooms Grow Up, Go Social, Get Optimized Lisa Buyer says that while most brands report having an online newsroom as part of the company website, only 14 percent of press releases were optimized for search and recent surveys indicate...