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  1. How to Create a Social Media Editorial Calendar

    Originally designed for books, magazines, and newspapers, editorial calendars have been around for centuries and are the lifeline to successful publishing. Today’s editorial calendar takes into account web content, company press releases, blogs...

  2. 3 Holiday SEO Projects: Microdata, Freebies & Harvesting Links

    If your organization has any type of creative works in its content, such as books, movies, musical recordings or even recipes, or has store and office locations and local business places, or relies on any time of user generated content in the form...

  3. Link Building Query Theory: 7 Crucial Keyword Types for Link Prospect Querying

    If you're looking for a market's experts, also search in Amazon, or search "[MDKW” book" as often they write books. If you had kayaks to lend or donate for review, you could combine the above keywords with "blog," "news," "review," or even...

  4. The Evolution of SEO

    The proliferation of images, video, books, and news has flipped the concept of search results "real estate" on its head. Now you'll likely be served images, video, news, or books along with the list of links for your query.

  5. SearchDay: SEO Issues with Global Expansion

    Posted by Kevin Heisler Jun 17, 2008 The most talked-about book in the search engine industry was just bought by Atlantic Books' editor-in-chief Ravi Mirchandani. Associated Press Wants To Set Rules For Blog Usage Posted by Frank Watson Jun 17...

  6. Q&A With's Gary Price

    Here is a interesting example: Go to and type in [children's books”. If you look at the Smart Answer, and click on search for books by category, you can see that they have developed this user interface that's colorful, and it's aimed at kids.

  7. 2007: A Search Odyssey? Keynote Conversation with Matt Cutts

    Patents, books, etc. We report the top search marketing news daily at the Search Engine Watch Blog. You'll find more news from around the Web below. Depending on the theory being tested (let's say it's one that's a bit more complex, such as...