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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    The reason the purely informational is being is it's markedly easier to acquire links for content that is genuinely useful, informative and without commercial intent. The reason potential search demand is important is because we want this content...

  2. Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search

    Coincidentally, Google, Bing and Yahoo are placing greater emphasis on individuals and the unstructured data they create, specifically identifying content and social media. Social, search, marketing, PR and advertising professionals seeking ways to...

  3. Why Social Media Listening is Important for Brands

    Leverage topic insights to improve their content, SEO, and PPC strategy. It's not only a great way to gain further insight into their product, but it's also free to do so. One of their solutions was to reduce the alcohol content so they could mass...

  4. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    What content are your visitors loving so much they just have to pin it? This could reflect a change in customer tastes that can impact your marketing message and content. You can then visit their profiles to see what else they like to pin, follow...