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  1. Writing Your Way to the Top of Search and Social Results

    Utilize reliable SEO resources that offer free guides, content, and tutorials on writing for SEO; these organizations make a living offering free SEO educational materials and tutorials: High-quality writing conveys expertise and trust signals...

  2. Google to Fight Piracy by Modifying Search Algorithms

    The update will mean piracy sites are less likely to appear when people search for music, films, and other copyrighted content. For example, for the relatively small number of queries for movies that include terms like "download," "free," or "watch...

  3. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Image Credit: http://blog.smartbear.com/wp-content/uploads/imports/interview.jpg After the sale of our core technology (which turned it into Yahoo Web Analytics and eventually was FREE), we had to focus back on services to grow revenue.

  4. How to Create a Content Marketing Strategy From Your Existing SEO Content

    If your organization has a successful SEO strategy, you are most likely creating great content that your customers find of value. Have you stopped to think that the same great content you’re creating for SEO could be used for other purposes as well...

  5. SEO Is No One-Trick Pony

    I shared a few examples of instances where I had worked with large organizations that simply had an issue with getting content indexed. Once you have content, you need to make sure that it’s indexed. When you’re creating content correctly, you are...

  6. 6 Crucial Link Building Strategies to Drive Quality Traffic

    It strongly discourages the posting of thin, rehashed or inauthentic content that doesn't provide substantial value to readers. An update to the Webmaster Guidelines last month put cookie-cutter guest posts in the same category as scraped content.

  7. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    This important law outlines how websites are supposed to handle content in light of the growing free market that the Internet represents. It is not unlawful for Yelp to post and sequence reviews," Berzon wrote, adding that plaintiffs are still free...