Here are 10 great plugins – most of which are available for free. This is great when you want to control what content appears in which sections of the site. The plugin also comes with easy to use widgets and shortcodes so you can limit content...
How to Use this Segment: Apply to any conversion-oriented report to look at differences in conversion rates, conversion paths and different content consumed along the way for people on the free trial versus people who haven't yet tried your...
The Internet is touted by many to be, of necessity, free and open – invulnerable to tampering, censorship, or control by any single entity. I talked about how Google+ provided a hub by which users could be tied to their websites, content, other...
Covering SEO and keyword basics to creating pages and structuring your website through to content, communities, social media, link building, PPC, analytics, tools and tricks to have you optimizing with the best of them.
However, don't offer any free incentive for giving a positive review of your business – Yelp will not be happy. Side Note: Yelp has actually been criticized in the past for inconsistently removing reviews that violate its Terms of Service or...
And Jim Henson Family TV will be offering ad-free, exclusive content for a special introductory price of only $2.99/month, or $24.99/year. YouTube has been building a partner program since 2007 that enables content creators to earn revenue for...
Everyone's talking about content marketing these days. Just like the message boxer Mike Tyson delivered when he said "everyone has a plan ‘til they get punched in the mouth," content marketers recognize that all bets are off as soon as the content...
Any brand can use content sharing as a way to increase visibility; it just takes putting the proper steps in place. How do you become a content-sharing ninja? You're doing your due diligence and reading content anyway – get more from your time by...
Whether someone purchases a new gadget, or requests additional information about a service that could change their business, or snags a free trial for software that could cure a specific woe – they are in a heightened state of excitement.
If your needs are on the lower side of any of the 12 factors discussed in this article, you may be fine with a free web design or blog template. Consider these roles when deciding if a free design template or professional services are right for...
When you’re just starting out with your content marketing strategy, one of the biggest challenges is consistently creating great content. As you can see, content repurposing is touted by many content marketers but before you start to delve into it...
It is becoming more common for "link building" campaigns to be built containing efforts around social media, paid promotional efforts, content creation and possibly even traditional media. You can promote a free give away of concert tickets...
While both SEO and SEM gurus have heavy landing page responsibilities within marketing, SEO managers have to focus on both content, meta data, and conversion funnels in order to drive their results. Often times, there's a lot of manipulation...
Making your site crawlable, including the right words on your pages, creating compelling content (and marketing it), improving your titles and descriptions, and making use of the free web sources are just five basic ways you can improve your SEO...
Group interviews: If you use group interviews in your content marketing efforts (and if you don’t you should be), there’s another opportunity here. Career advice: Offer free career information and guidance to students in the form of potential...
Properly building an XML Sitemap and submitting it to Google is one of the fastest ways to get your content indexed and is often overlooked (this is a must read). Google helps you to improve the user experience and performance by reporting...
Prioritize content of followed topics: It is very important to know the content of the topics that you choose to follow. Users can post questions in these threads, reply to questions, write reviews, rate answers and share this content in and...
I wanted to know which industry sites had most frequently posted content I felt was worthy of starring. But have you ever thought which of those sites statistically provides the best content? If you are the author of any of these links I'll take...
It all began in 2007, when Viacom said that more than 160,000 video clips of content it owned had been made available on YouTube and that YouTube ought to pay royalties like everyone else. YouTube denied Viacom's allegations, saying that it...
WordPress is one of the most popular content management systems available today. Tip: You should rely on better content than the default post and page. If you want to have better sample content you can download the WP Example Content plugin by Josh...
