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  1. .EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

    Group interviews: If you use group interviews in your content marketing efforts (and if you don’t you should be), there’s another opportunity here. Career advice: Offer free career information and guidance to students in the form of potential...

  2. Top Google Website Optimization Resources

    Properly building an XML Sitemap and submitting it to Google is one of the fastest ways to get your content indexed and is often overlooked (this is a must read). Google helps you to improve the user experience and performance by reporting...

  3. Another Loss for Viacom in Endless YouTube Copyright Legal Battle

    It all began in 2007, when Viacom said that more than 160,000 video clips of content it owned had been made available on YouTube and that YouTube ought to pay royalties like everyone else. YouTube denied Viacom's allegations, saying that it...

  4. Landing Page Optimization: How to Identify Testing Opportunities

    You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising, and so on. This is true for all types of websites, whether you want your visitors to...

  5. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    Visual Storytelling: The Key Weapon to Content Marketing Jason Cormier explains that the power of visual storytelling is a constant and outlines with examples, the seven basic plots of stories. Focusing on recruiting a Pulitzer Prize winning...

  6. Pros & Cons of the Top Mobile App Tracking Methods

    A significant part of that business involves being able to monitor the success of mobile ad campaigns at the level of the individual user in order to be more accurate in providing ad content more likely to trigger a conversion or sale.