In an effort to help advertisers protect their brands, Facebook bid adieu to free-for-all ad placement in groups and pages that might compromise the advertiser's image. For example, we will now seek to restrict ads from appearing next to Pages and...
Content is on the minds of marketers everywhere, but how do you tackle it? What are some ways to show ROI and what sort of skills do you need on your team to make your brand or agency into an efficient, quality content producer?
Decent site content, including: It doesn't make any sense to dump time, energy, money, and general resources into it if the site's underdeveloped, lacks content, or is simply outdated. No one wants to link to an ecommerce domain that only has...
This rule doesn't have to apply to free themes in the WordPress directory that have already satisfied the trust mentioned above – I am referring to themes available on the web in general. Another thing to avoid is trying to find a free version of a...
Filter out adult content. Offer additional content to enhance digital literacy skills. However, it is a free service for those schools choosing to opt-in. Microsoft wants schools to use Bing as the default search engine.
The reason the purely informational is being is it's markedly easier to acquire links for content that is genuinely useful, informative and without commercial intent. The reason potential search demand is important is because we want this content...
Meanwhile, the most recent iTunes Chart of free apps shows Vine ranked #7 and Instagram ranked #8. Advertisers will not only be able to create Vine content using Unruly's Vine Talent Agency and evaluate Vines for shareability and effectiveness...
Good reviews, content, and engagement on search engine local pages (Google+) I am sure I missed a ton of vendors, so feel free to let me know what I left out in the comments. Before we dive into the thicket of what it takes to win in the space and...
Site is hosted by a free hosting service or dynamic DNS provider that has a significant fraction of spammy content. Site appears to be cloaking (displaying different content to human users than is shown to search engines) or redirecting users to a...
Coincidentally, Google, Bing and Yahoo are placing greater emphasis on individuals and the unstructured data they create, specifically identifying content and social media. Social, search, marketing, PR and advertising professionals seeking ways to...
Should you complete the content first, and pitch once it's finished? In the email: briefly explain who you are, who the author is, and why the content will resonate with their audience. This is a great way to get your content and experts picked up.
Submit duplicate content with do-follow links to free-for-all articles sites as widely as possible. Create thin, spun or machine generated content. Share content that is newsworthy, but don’t use press releases because that’s spammy.
While you might notice it on the fly, it can be hard for Twitter users to spot trends in their tweets, such as the type of content that is most popular with their followers. It has always been difficult for Twitter users to get specific stats about...
Leverage topic insights to improve their content, SEO, and PPC strategy. It's not only a great way to gain further insight into their product, but it's also free to do so. One of their solutions was to reduce the alcohol content so they could mass...
I'm not saying that these articles are in anyway poorly executed, or don't help both the blog hosting the content or the bloggers featured to gain more exposure, but the sheer volumes of these posts do mean that I will more than likely scroll past...
Applying the segments to your Traffic Sources reports will analyze the marketing activities and reviewing the segments across Content reports will identify the types of content that are successful or unsuccessful for different locations.
For her part, Overland says, "Generally, you want to be producing content on a weekly basis if you're going to be using promoted posts, and much more often if you're trying to promote yourself for ‘free' on Facebook.
What content are your visitors loving so much they just have to pin it? This could reflect a change in customer tastes that can impact your marketing message and content. You can then visit their profiles to see what else they like to pin, follow...
As engagement with the app progresses, customized content begins to filter into the UI in the form of categorical “cards” – weather alerts, breaking news, calendar reminders and so forth – all compiled based on past behavior, current context, and...
Your content should be well written, concise, and purposeful. Have you ever entered a website while researching a product or service, only to be confronted with massive amounts of content on a poorly designed website?
