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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    When a consumer clicks on a retailers' PPC campaign, they want to be directed to a landing page where they can clearly see the seasonal products advertised. Retailers should be sure to include any information about offers, such as discounted...

  2. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Call extensions help you optimize which ads generate calls but now you can see when a visitor clicks through to your website which keyword they used before calling. If a large percentage of your website sales happen over the phone, this is a huge...