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  1. 7 Essential Skills for Managing PLA Campaigns

    While PLA may seem strictly like a feeds program to some, managing PLA effectively requires a tight focus on the quality and relevance of the paid clicks coming into the site. To that end, SEM managers tend to have more experience working in bidded...

  2. Google Shopping Beats Amazon Product Ads on Costs, Traffic, Not Conversion Rate [Study]

    In CPC Strategy's 2012 Ecommerce Industry Report, which analyzed more than 6 million clicks and data from more than 200 advertisers, the two rival engines are broken down based on key metrics such as CPC, traffic, conversion rate, revenue, and...

  3. How to Make Video a Successful Part of Your Content Marketing Strategy

    Even if your video attracts a large amount of views, those clicks will end up bringing more value to Google than they will to you and your business. The obvious benefit of YouTube is that it will host an unlimited amount of videos for free...

  4. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    Whether your customers are seeking to treat health symptoms, get a better night’s sleep, find a new place to live, increase profitability of a business, reduce tax liability, find a destination for a wedding, or purchase a more fuel-efficient...

  5. Google Grants: An Introductory Search Advertising Guide for Nonprofits

    Only time will tell what these changes truly mean to your Grants campaigns and how that affects the positioning of your ads in SERPs, clicks, click-through rate (CTR), conversions, etc.something I will be monitoring very closely in the coming weeks.