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  1. Google Rolls Out Car Insurance Comparison Shopping in UK

    The difference is subtle, but allows for Google to charge a fee for listing, rather than an affiliate percentage of sales, if they so choose. Now, the disclaimer reads, “Our service is free to you but to operate this service, we are compensated by...

  2. Google & Ecommerce: 10 Things Business Owners Need to Know Before July

    AdWords ads lead directly to the merchant site (through an external link), and charge merchants a CPC each time they are clicked on. Google Product Search, Google’s current free product listing program, will gradually be replaced by Product Listing...

  3. 9 Questions to Shape and Future-Proof Your Link Building Strategy

    If there’s no current content strategy or creative-in-charge, then is this something that the client is willing to allow you free-hand in and do they have the required budget? Google in particular is getting much better at detecting manipulated links.