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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    They can also find out what their competitors are targeting to ensure they lead the charge for Christmas. Retailers should be sure to include any information about offers, such as discounted products and free delivery on their PPC ads, as they will...

  2. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    In her opinion on the matter, Judge Marsha Berzon wrote that Yelp's business model is to charge for advertising space. It has the right to charge for legitimate advertising services, and the threat of pushing negative reviews up is little more than...

  3. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    It would allow also provide broadband providers a framework that would enable them to establish and charge for "fast lane" access to consumers. Much of the content delivered online depends on the profitability of digital advertising – they simply...

  4. 'Let Me Google That For You' Bill Introduced to U.S. Senate

    A review of NTIS in 2012 by the Government Accountability Office found that 74 percent of its work could be achieved with a few mouse clicks, and of those, 95 percent of the results were free of charge to the end user, and therefore the taxpayer.

  5. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    And as of June 2013, the tool is free of charge (Open Site requires a paid account with Moz). Show of hands: who likes working for free? Let's be honest: no one really likes working for free. One link building method that doesn't produce links 100...

  6. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    All the competitors are offering free shipping both ways, so in order to stay competitive it’s probably not recommended to continue to charge $10 for shipping. Let’s face it, not only is PPC getting more competitive, but the competition is getting...

  7. Google Algorithm Tweak Tries to Squash Mug Shot Websites

    Add to that the fact that a charge of drunk in public could be right alongside a charge of child molestation, and you could see how it might irk some people to be on equal grounds with others in these mug shot websites.