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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Google Analytics user agent detection can be thrown off by the countless new mobile devices on the market. How to Use this Segment: Apply to any conversion-oriented report to look at differences in conversion rates, conversion paths and different...

  2. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    Jasmine Sandler, CEO of Agent-cy Online Marketing, said today should be a reminder for women to be more cooperative and help each other succeed. In fact, I didn't even know about it until a few years ago when I got on a bus in Montreal, only to...

  3. Is Agile Marketing the Future of Search in 2013?

    You need to be looking ahead to where things are going; read the patents (for example, this one on Agent Rank gives some very clear signs) and make sure you're testing all of the time. The great thing about this industry is that we're constantly...

  4. Why Links are Like Shoes

    If you're a real estate agent in Atlanta, and you link to a real estate Web site in the Ukraine, and they link back to you? When I'm not reading blogs, blogging, or working, I'm shoe shopping online (thank you Zappos for free shipping on returns!