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  1. Desperately Seeking Stats to Prove the Value of Branded Keywords

    Glueck was referring to the assumption by many search engine marketers (and major search engine sales reps) that buying non-branded terms will put you in front of buyers who are not so far down the buying funnel.

  2. Search Engine Ad Reps: Friend or Foe?

    Search engines employ advertising representatives to help search marketers, but sometimes relations between ad reps and search marketers can be difficult or even downright adversarial. A longer version of this story for Search Engine Watch members...

  3. Local Search Part 5: Citysearch Brings Local To Searchers & Merchants

    Personal contact with sales reps and simplicity of the ad product is important to many local merchants -- and neither is offered by Overture and Google. Ad reps from these companies are not going to call on small local merchants that are not online...