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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Search If we look at the more competitive keyword, "Search Marketing Agency" I can evaluate the top competitors, how many keywords they are using and the Keyword Effectiveness Index (KEI) to determine which keywords are working for them.

  2. Google AdWords Adds Consumer Rating Annotations

    Up to three of your best ratings show below the text of your search ads, along with a link to more ratings. Clicks on ratings and clicks on a business's homepage from the survey details window are free, and aren’t reported in performance statistics...

  3. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    Non-branded beauty tutorial content shows significant YouTube search spikes at specific times of day typically associated with applying makeup and doing hair. For all their creative and advertising investments, major brands have only garnered only...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    You have $20,000 for the photo shoot – make sure to get really skinny models – and $80,000 for advertising. Get your product in consumers' hands: If you're new to the market, send free samples to bloggers and influencers.

  5. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Global mobile advertising is projected to rise 37.4 percent in 2014 to reach spending of $18 billion. Russia, India, Brazil, and China all prove to be establishing a better base of mobile advertising due to the constant growth these countries are...

  6. Twitter Speak From @ to Z – Terms & Definitions

    Blocking someone from Twitter means you're not only not following him/her, but that person can no longer follow you, reply to you, or see your profile on a Twitter search. There are a few different OAuth authorization styles your developer can use...

  7. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    You can do the same on your website by being aware of the paid search query parameters for your display advertising. Search & Social Google Analytics Advanced Segments The new multi-channel segmentation capabilities are best demonstrated by looking...