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  1. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    I’m biased, certainly, and I understand that AdWords isn’t an appropriate advertising medium for every business, but the truth is that many advertisers give up on AdWords way too soon. Scour your search queries for keywords that you don’t want to...

  2. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Yelp is consulted almost exclusively in relation to a pending purchase, usually to be made within a week, and it gives a business free exposure that ranks well in search. In her opinion on the matter, Judge Marsha Berzon wrote that Yelp's business...

  3. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    The new Google tools are available for sellers using Google Shopping, the improved ad campaign for product ads on Google search results. According to Google, 85 percent of Google retailers advertising products on Google are already using the...

  4. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    In July 2012, Google finalized its switch to Google Product Listing Ads from formerly free retail traffic on Google search (Google Product Search). Google creates ads for search using information about your products communicated through the Google...

  5. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Google released the Dashboard Analytics Solutions Gallery more than 14 months ago but very few marketers have taken advantage of this free resource. Paid Search Organic Search Display Advertising These dashboards can be used to find insights and...

  6. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Search If we look at the more competitive keyword, "Search Marketing Agency" I can evaluate the top competitors, how many keywords they are using and the Keyword Effectiveness Index (KEI) to determine which keywords are working for them.