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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    While many retailers may think Christmas advertising campaigns should end just before the holiday period, this isn't necessarily the case. Retailers should be sure to include any information about offers, such as discounted products and free...

  2. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    This important law outlines how websites are supposed to handle content in light of the growing free market that the Internet represents. In her opinion on the matter, Judge Marsha Berzon wrote that Yelp's business model is to charge for...

  3. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    Much of the content delivered online depends on the profitability of digital advertising – they simply can't afford to publish "free" content otherwise. However, proposed rules could directly impact the distribution of content, as well as the...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web Hosting Company" top SEO Competitor; Root URL, Google Rank, # of Back Links, Indexed...

  5. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    The added benefit of this network is that, if your content is good, the traction you get from paid clicks results in a boatload of free traffic, as you can see from my account: Although you don't necessarily want to pump out cute cat content, there...