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  1. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    In her opinion on the matter, Judge Marsha Berzon wrote that Yelp's business model is to charge for advertising space. It has the right to charge for legitimate advertising services, and the threat of pushing negative reviews up is little more than...

  2. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    But you that you can run these Twitter lead gen cards for free. If you want to grow the list quickly, you can always put some money behind it with Twitter advertising. The fans that regularly read your newsletter are often your most valuable brand...

  3. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    According to Google, 85 percent of Google retailers advertising products on Google are already using the updated program. Google's tool update includes changes to AdWords Editor, a free Google tool which helps online advertisers manage AdWords.

  4. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    Much of the content delivered online depends on the profitability of digital advertising – they simply can't afford to publish "free" content otherwise. However, proposed rules could directly impact the distribution of content, as well as the...

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If we saw them advertising on a keywords several months back, and they are still advertising for it now, most likely it is working for them. Another good free data point is SimilarWeb which breaks down your competitor's traffic by country and by...

  6. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Since students go back to school at specific times of the year, Chegg knew it had to start off the season with a bang, connecting with its audience through promoted tweets advertising and a relevant eye-catching message.