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  1. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    I’m biased, certainly, and I understand that AdWords isn’t an appropriate advertising medium for every business, but the truth is that many advertisers give up on AdWords way too soon. Sure, you can pay more for a more prominent placement, but you...

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    While many retailers may think Christmas advertising campaigns should end just before the holiday period, this isn't necessarily the case. Retailers should be sure to include any information about offers, such as discounted products and free...

  3. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    In her opinion on the matter, Judge Marsha Berzon wrote that Yelp's business model is to charge for advertising space. It has the right to charge for legitimate advertising services, and the threat of pushing negative reviews up is little more than...

  4. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    But you that you can run these Twitter lead gen cards for free. If you want to grow the list quickly, you can always put some money behind it with Twitter advertising. The fans that regularly read your newsletter are often your most valuable brand...

  5. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    According to Google, 85 percent of Google retailers advertising products on Google are already using the updated program. Google's tool update includes changes to AdWords Editor, a free Google tool which helps online advertisers manage AdWords.

  6. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    Much of the content delivered online depends on the profitability of digital advertising – they simply can't afford to publish "free" content otherwise. However, proposed rules could directly impact the distribution of content, as well as the...