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  1. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    In July 2012, Google finalized its switch to Google Product Listing Ads from formerly free retail traffic on Google search (Google Product Search). Although Google's headquarters are in Silicon Valley, the company has consistently made major...

  2. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    Much of the content delivered online depends on the profitability of digital advertising – they simply can't afford to publish "free" content otherwise. However, proposed rules could directly impact the distribution of content, as well as the...

  3. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Since students go back to school at specific times of the year, Chegg knew it had to start off the season with a bang, connecting with its audience through promoted tweets advertising and a relevant eye-catching message.

  4. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    Twitter Ads: Twitter is finally getting serious about advertising. The added benefit of this network is that, if your content is good, the traction you get from paid clicks results in a boatload of free traffic, as you can see from my account: