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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Deal Seekers: -coupon, -promo code, -free So much is on the minds of marketers, but often, marketers skip past boring topics like keyword strategy, which often turn out to be the most valuable. For example, diving deep into a "boring" topic like...

  2. 'Let Me Google That For You' Bill Introduced to U.S. Senate

    A review of NTIS in 2012 by the Government Accountability Office found that 74 percent of its work could be achieved with a few mouse clicks, and of those, 95 percent of the results were free of charge to the end user, and therefore the taxpayer.

  3. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Spaghetti-O's got itself in trouble tweeting a cartoon "O" waving a flag in "honor" of Pearl Harbor, while a Marriott Hotel offered free coffee and muffins from 8:45 to 9:15 on the anniversary of the 9/11 terrorist attacks.

  4. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    For example, American Airlines offers access to the Admirals Club lounge for free if your Klout score is high enough, and Caesars Palace will give "points" for tweeting and posting to Facebook. The new ClickZ Live conference series kicked off in...

  5. The Smart Way to Optimize Your Amazon Sales Strategy

    Amazon also allows you to provide product for free if you ask for an unbiased review. But with intense competition and multiple sellers, it takes some creativity to stand out and grow sales. Additionally, high conversion rates on Amazon have a...

  6. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Another good free data point is SimilarWeb which breaks down your competitor's traffic by country and by these sources: Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your...

  7. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    How about free shipping on your textbooks to warm ya up? Every once in a while, Twitter shares interesting case studies of how unique brands have used creativity within its social platform to drive engagement and sales.