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  1. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    Old Navy goes as far as letting the consumer know at what cart threshold he/she can expect to receive free shipping. Free Shipping and Other Offers Included in Title Tag Offering free shipping has increasingly become necessary for all ecommerce...

  2. Google, NASA Join Forces to Research Machine Learning

    Aside from Google and NASA, 20 percent of the machine's compute cycles will be available to university researchers for free. Google and NASA have joined forces to launch the Quantum Artificial Intelligence Lab that will allow researchers at the two...

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: Apply to any conversion-oriented report to look at differences in conversion rates, conversion paths and different content consumed along the way for people on the free trial versus people who haven't yet tried your...

  4. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    The Internet is touted by many to be, of necessity, free and open – invulnerable to tampering, censorship, or control by any single entity. In "Can Google be Trusted to Do No Evil? I talked about how Google+ provided a hub by which users could be...

  5. 3 Keys to Activating an Audience with Smarter Content

    There are a number of good free and premium platforms out there to gather and analyze actual demographic, psychographic, behavioral, and social audience attributes, including Quantcast (free), Google Analytics (free), comScore (paid), Lotame (paid...