My hunch is mobile invalid clicks come more from actual users with multiple clicks, or user error vs.actual purposefully fraudulent activity. Over the past week I've been reading articles about how display is riddled with fraud and costing...
PRWeb transmitted a press release for ICOA that we have since learned was fraudulent," according to a statement on its website. We have removed the fraudulent release and turned the matter over to the proper authorities for further investigation.
Clearly, there will be a lot of baby steps before the engines can truly vet this out and create real metrics to determine an author’s authority – which is what they will have to do ultimately versus trying to value them in the current format based...
Their definition of useless combines those suffering from fat finger syndrome (22 percent) as well as fraudulent clicks from botnets or hidden double banners (18 percent). As mobile advertising continues to find its place in the hearts and minds of...
The company said that it has increased its use of automated tools that can detect and remove fraudulent "Likes". The use of fraudulent Likes, or "Like-jacking" has become a popular method for scammers and malware writers to spread their attacks and...
The Facebook representative said they are continually making efforts to reduce fraudulent activity and fake accounts by becoming better at detecting duplicate accounts. Their accusations, posted yesterday to their Facebook Page, set off a firestorm...
This new initiative is designed to share that information, allowing other advertisers to shut out or shut down fraudulent or spam advertisers. Google has formally announced their participation in a new industry partnership called the Ads Integrity...
Google claims it has cut in half the number of so-called "bad ads" being displayed across its networks, thanks to a combination of new technologies and improved detection methods to stop fraudulent services being offered.
The hacker uses fraudulent, but verifiable credentials, to the user, making the user believe he or she is talking Google's servers. In this case, the fraudulent security certificate was issued by the formerly trusted DigiNotar.
Since there is no vetting process to put scripted objects on Marketplace (see: not cost effective/wildly inconvenient) the only way to know about damaging products or fraudulent merchants is often long after the damage has already been done.
By 2009, they had shut down many fraudulent bank accounts used by the poker companies. If you are an online poker player using PokerStars.com, you would have found the site had been seized Friday and a Department of Justice notice was there in...
The extrinsic evidence included money orders and e-mail correspondence with aliases used to conduct fraudulent transactions, written reports by both the fingerprint and handwriting expert, and certified copies of prior convictions for both Prime...
Outside of North America, the countries that produced the most fraudulent traffic were Japan, The Netherlands, Philippines, Sweden and France. The overall click fraud rate for Q4 2010 fell to 19.1 percent, down from 22.3 percent in Q3 2010 but...
With increased marketing spend during the holiday season, it's more important than ever that online advertisers pay attention to their traffic and ensure that they are protected from fraudulent clicks.
All of these factors make mobile a logical place for fraudulent activity to occur. The increase is attributed to fraudulent activity on mobile proxies and video ads -- in other words, fake video and cell phone clicks.
Outside of North America, the countries that produced the most fraudulent traffic were Japan, The Netherlands, The Philippines and China. Click Forensics reported yesterday that the overall industry average click fraud rate rose to 22.3 percent, up...
Click Forensics identified the countries outside North America as producing the most fraudulent traffic as being: Ukraine, Japan, and the Czech Republic. Both Anchor Intelligence and Click Forensics released their quarterly click fraud reports this...
eBay has tapped Click Forensics to help them fight fraudulent clicks and low quality traffic on their site. It is crucial that we deliver the highest quality traffic to our advertising partners, and working with Click Forensics will help ensure...
Real-Time Quality-based Filtering - prevents fraudulent and low-quality traffic from reaching merchants, which aids in optimizing ad spend. At ad:tech New York this week, Click Forensics unveiled a new online audience verification platform for...
Their ClearMark for Traffic system integrates with ad networks and search engines and identifies fraudulent clicks before the advertiser is affected. Anchor Intelligence has released its click fraud report for the third quarter of 2009.
